OPERATIONS

Diamond Resort Phuket delivers effortless, end‑to‑end hospitality with SiteMinder as the engine, and Welcome Pickups as the seamless last‑mile connection for every guest.

Verified case study Hotel Tech Report has reached out to hoteliers at Diamond Resort Phuket to verify this case study.
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Mixing the best of modern comfort with the best of the island’s natural environment, Diamond Resort Phuket is a new and modern four-star resort that opened its doors to guests in November 2019, located only 20 minutes away from the Phuket International Airport. The resort provides easy access to popular beaches and attractions of Phuket, along with lively neighborhoods, while also offering a peaceful retreat from the crowds. Designed to be sustainable, the resort features tropical gardens that provide ambiance for the 150 rooms and suites, suitable for both short stays or extended vacations. Guests are able to relax on the sun-kissed pool deck area, take a dip in the Olympic-sized swimming pool, stay fit at the fitness center, and then relax in the sauna. Dining can be enjoyed at Infuse Restaurant, which is open the whole day and offers several International and Thai culinary choices. Diamond Resort Phuket primarily welcomes international travellers, including families, couples, and digital nomads from Europe, Australia, and Saudi Arabia.
Why it matters: As Diamond Resort Phuket accommodated an increasing number of foreign visitors, the task of managing multiple booking channels became increasingly complicated.
  • Raphael Haenggi, General Manager of Diamond Resort Phuket, points out that before implementing fit for purpose technology, the team was doing everything manually when it came to room rates, room availability, and inventory across online channels.

Top 3 Core Objectives: Diamond Resort Phuket is on a mission to cut operational friction and lift every touchpoint of the guest journey.
  • Bringing channels into line: Elimate manual and time-consuming processes.

  • Platform speed: Managing rates and availability faster and more accurate.

  • Seamless integration: Create a more connected, efficient, and guest-focused operation.

SiteMinder

World's most powerful channel manager, managing rooms and rates on 450+ hotel booking channels, in real-time.

Innovators Mentioned

Diamond Resort Phuket
SiteMinder
RH
Raphael Haenggi
Hotel Tech Report reached out to Raphael Haenggi who verified this case study.

General Manager

Diamond Resort Phuket

"SiteMinder helps us reduce working time and makes our daily operations more efficient. Managing rates and availability is faster and more accurate."

Raphael Haenggi

General Manager

👍 General Manager Raphael Haenggi said that What was once a manual, time-consuming process is now centralised and automated, reducing errors and freeing the team to focus on guest experience rather than administrative tasks.:
  • "SiteMinder helps us reduce working time and makes our daily operations more efficient. Managing rates and availability is faster and more accurate."

⚖️ The selection process: During their research process, Raphael Haenggi evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:
  • General Manager Raphael Haenggi said, about their decision: "These systems allow us to deliver friendly service, smooth processes, and the small details that help guests truly relax and create memorable stays,” Raphael adds, perfectly reflecting Diamond Resort Phuket’s philosophy of Stay Spacious, Stay Smart, Stay Diamond."

📈 The results: With SiteMinder as trusted partner, the Diamond family is well equipped to continue creating seamless, stress-free, and meaningful experiences for every guest who walks through their doors.
  • With SiteMinder in place, managing rates and availability across multiple channels became significantly easier and more reliable.

  • The integration makes the guest journey much smoother and easier from booking to arrival, with fewer mistakes and a more comfortable experience for guests.

  • The team is able to focus fully on what matters most: the guest.

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