Hotel Gran Bilbao trusts SiteMinder to support its revenue management strategy

REVENUE MANAGEMENT

The Hotel Gran Bilbao is located in Bilbao, Spain, with 204 rooms. Defined by its authenticity, the hotel also boasts unique decoration, amazing detail in each space, and above all the staff’s hospitality. The hotel’s philosophy is ‘life is an experience’. What makes them unique is because of the team and all people who work there. They aim to bring the best experience for the guest.

Why it matters: To achieve this authenticity, they need to move from manual work to automation by using SiteMinder’s two-way connectivity so they can be more productive and effective.

“SiteMinder has been key as it has allowed us to automate processes which resulted in increased productivity and the freedom to allocate resources and our team to other areas,” Jorge Alvarez, Director of Hotel.

Top 3 Core Objectives: Before using SiteMinder, Hotel Gran Bilbao struggled by doing manual work on papers. Since they found the platform, they are able to automate tasks and work effectively & efficiently. They are also able to attract more guests through channel manager.

Automate process: Utilizing SiteMinder's automation, Hotel Gran Bilbao no longer needs to deal with a lot of manual paper work. Therefore, they can allocate their resources for other tasks.
Maximize distribution: With 450+ integrated distribution channels from SiteMinder, Hotel Gran Bilbao can maximize their room distribution online and attract new guests from new segments.

Innovators Mentioned

Hotel Gran Bilbao

SiteMinder

Jorge Alvarez

Director of the Hotel

Hotel Gran Bilbao

Raúl Amestoy

Assistant Manager

Hotel Gran Bilbao

"SiteMinder is continuously adding channels that allow us to cover new markets and different customer groups. If we had to do this on our own it would be impossible because we don’t have the means nor the resources."

Jorge Alvarez

Director of the Hotel

👍 Director of the Hotel Jorge Alvarez said that SiteMinder’s channel manager allows the hotel to acquire more new customers with ease.:

"SiteMinder is continuously adding channels that allow us to cover new markets and different customer groups. If we had to do this on our own it would be impossible because we don’t have the means nor the resources."

⚖️ The selection process: During their research process, Raúl Amestoy evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Assistant Manager Raúl Amestoy said, about their decision: "If I had to describe SiteMinder in one word it would be reliability. The team loves SiteMinder because it is a tool that we can always count on as it never fails, it is very easy to use and it is a key part of our revenue management strategy."

📈 The results: After using SiteMinder, Hotel Gran Bilbao is able to work effectively and efficiently, so they are able to allocate resources and the team to other areas. In addition, the platform allows the hotel to discover new markets and different customer groups.

Increased productivity through reliable and easy-to-use platform
Better work allocation & more focus for hotel
New channels utilization to reach new customers

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