Hoteles Galia drives its expansion with SiteMinder’s platform

REVENUE MANAGEMENT

With many years of experience in the industry, Hoteles Galia has established itself as a group dedicated to hospitality and quality service. It currently operates 18 properties across different categories and market segments, with a clear vision of becoming a hotel chain with presence throughout Mexico, always committed to maintaining the excellence in service and warmth that has set it apart to date. “In all our hotels, you’ll always find quality facilities, cleanliness, and above all, a human warmth that makes you feel at home,” said Ángel Mena, Sales Director at Hoteles Galia. Sustained growth brought new challenges that needed to be tackled if the mission was to be a success. The daily management of multiple hotels and distribution channels made it clear that the group needed a strategic partner to help simplify processes, maintain greater control, and ensure competitive pricing.

Why it matters: Moving from logging into seven OTA portals to a single update “with one click” in under two minutes drastically cuts manual effort and error risk for multi-property teams.

Centralised control of inventory and prices led to increased sales, faster rate adjustments, and reach to new customers via Demand Plus, helping recover last‑minute cancellations and maintain high occupancy.

Top 3 Core Objectives: Streamline multi-property distribution and pricing to support rapid expansion while boosting bookings and occupancy.

Centralised distribution control: Eliminate manual logins to seven OTAs with single‑click updates from a unified platform, reducing updates to minutes and limiting errors.
Revenue and demand growth: Use centralised inventory/pricing and Demand Plus to increase sales, reach new customers, and recover last‑minute cancellations to sustain high occupancy.
Scalable expansion standard: Make SiteMinder a required system for every new property, integrating with other platforms to standardise operations across the chain and support rapid openings.

Innovators Mentioned

Hoteles Galia

SiteMinder

Angel Mena

Sales Director

Hoteles Galia

"SiteMinder is that partner that helps you keep everything under control with just one click."

Angel Mena

Sales Director

👍 Sales Director Angel Mena said that SiteMinder centralised control and reduced updates to under two minutes, simplifying daily operations for the team.:

"SiteMinder is that partner that helps you keep everything under control with just one click."

⚖️ The selection process: During their research process, Angel Mena evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Sales Director Angel Mena said, about their decision: "Before, it was complicated to switch from one OTA to another to make changes; if I wanted to close connected platforms, I had to log into seven different ones. Now, with SiteMinder, in less than two minutes, the job is done. It’s definitely a tool that makes our daily operations easier."

📈 The results: SiteMinder enabled Hoteles Galia to centralise distribution and pricing across its 18 properties, cutting OTA update time to minutes, increasing sales, and sustaining high occupancy while simplifying daily operations.

Replaced seven separate OTA logins with single‑click updates completed in under two minutes, reducing effort and error risk.
Increased sales through centralised inventory and rapid rate adjustments, while reaching new customers via Demand Plus.
Recovered last‑minute cancellations and maintained high occupancy; the platform became a must‑have for every new property opening.