Case Study

Silavadee Pool Spa Resort increases bookings by 60% with SiteMinder

Jessica Mora

SiteMinder · דֵצֶמבֶּר 13, 2023

Silavadee Pool Spa Resort Samui is a renowned 5-star establishment with over 14 years of operation, nestled on the tranquil Lamai Beach in Surat Thani, Koh Samui. With a selection of 80 rooms, and amazing facilities, the remarkable service and awe-inspiring ocean views of the property leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. In the past, more than 90% of the hotel guests were foreigners, particularly Chinese visitors. During the COVID-19 outbreak, the hotel had to adjust its approach to fit the situation by focusing primarily on attracting Thai and European tourists who are slowly returning to Thailand.

Why it matters: Previously, Silavadee Pool Spa Resort had to manually manage room availability, rate adjustments, and limited online sales channels. Recognising the need for technology, the team turned to SiteMinder’s channel manager as the solution to expand sales channels effortlessly.

With SiteMinder, the Resort has successfully diversified their sales platforms. Managing independent hotels during the COVID-19 pandemic requires effective utilisation of cloud-based technology, especially with limited staff and increased responsibilities.

Top 3 Core Objectives: With the best technology solution for the business, Silavadee Resort aims to effectively diversify their sales platforms, secure a seamless integration with PMS, and utilizing a powerful business intelligence.

Diversifying sales platforms: The Resort has successfully diversified their sales platforms by utilizing SiteMinder’s cloud-based technology effectively.
Seamless integration with PMS: SiteMinder’s channel manager integration with the hotel's current PMS enabling seamless and instant updates of booking information. This eliminates manual updates, increases bookings and revenue, and eliminates concerns about overbooking or missing bookings.
Powerful business intelligence: SiteMinder‘s business intelligence enables the property to set rates and develop revenue management strategies through competitor analysis.

"Since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yield management strategies based on market trends. This has minimised revenue loss from vacant rooms while maximising our occupancy rates."

Prapinporn Phanchakorn

Assistant Director Of Sales

👍 Assistant Director Of Sales Prapinporn Phanchakorn said that With the help of SiteMinder, Silavadee Resort experienced an increase in online bookings by implementing strategies based on market trends.:

"Since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yield management strategies based on market trends. This has minimised revenue loss from vacant rooms while maximising our occupancy rates."

⚖️ The selection process: During their research process, Prapinporn Phanchakorn evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Assistant Director Of Sales Prapinporn Phanchakorn said, about their decision: "SiteMinder‘s business intelligence is another valuable tool for our hotel, enabling us to set rates and develop revenue management strategies through competitor analysis. With real-time and detailed analytics, we have dependable and clear information that gives us complete control and foresight. We can easily adjust rates and distribution, and monitor up to ten competitors in the same category on a single screen, viewing their unlimited daily rates in real-time."

📈 The results: By using SiteMinder, the property experience increases in online bookings, minimises revenue loss, and oversees beneficial market insights.

Silavadee Resort experiences increase in online bookings up to 60%
The strategy based on market insights has minimised revenue loss from vacant rooms while maximising the occupancy rates.
SiteMinder’s business intelligence empowers the property to easily adjust rates and distribution and monitor competitors on a single screen in real-time.