Case Study

SiteMinder is glad to be a part of VALA Hua Hin hotel’s journey by offering reliable system and solid support to hoteliers in every circumstance.

Ereena Rosli

SiteMinder · דֵצֶמבֶּר 06, 2022

The VALA Hua Hin - Nu Chapter Hotels offers a range of different room types and designs. These rooms were actually created and carefully designed with guests in mind. “Having a Channel Manager makes it simpler, easier, and more organised to update hotel rates. We can adjust the pricing in line with occupancy and seasons or during the high season (public holiday, long weekend), when hotel occupancy is high. Furthermore, it is simple for us to change the price of each room type. Reservations and sales can also be planned in advance by us.”

Why it matters: Hotels VALA Hua Hin - Nu Chapter, a 5-star boutique beach resort, which debuted in late 2020, has quickly become one of the most popular coastal resorts among Thai visitors travelling to Cha-am and Hua Hin. Despite the fact that it launched around the time of the coronavirus outbreak, VALA Hua Hin - Nu Chapter Hotels has earned a name for itself and has been chosen as a member of Small Luxury Hotels of The World for its distinctly modern style. Inspired by the concept of "Nature's Touch with a Modern Design”, the hotel is said to be a perfect marriage of modern architecture and nature in the surroundings.

VALA Hua Hin - Nu care about the happiness of their clients and they are treated like members of family. They strive to provide the best service from the moment guests make their booking to the very end, when they check out. "SiteMinder's system is constantly developing to meet our needs to grow our business."

Top 3 Core Objectives: Reducing the amount of time spent managing systems allows our employees to focus on what matters most: the hotel guests.

Time savings: Saving time by avoiding manually updating the extranet for each channel, is critical to business operations.
Great support: "SiteMinder's system, service and support team never cease to impress us. Having great support is just as important as having a great system."
Cost reduction: "SiteMinder not only allows for real-time pricing changes and the analysis of consumer booking patterns, but it also reduces labour costs. We no longer need to reach out to each OTA while making adjustments. Due to SiteMinder's two-way connectivity to more than 450 online sales channels. Users can compare the hotel booking sites that are the most effective to develop sales methods that bring in the most revenue all within this one single platform.”

"Prior to using SiteMinder, the hotel had difficulty managing availability, inventory, tasks management and OTAs. Given that VALA Hua Hin - Nu Chapter Hotels has partnered with several travel agency, staff members had to spend a lot of time inputting data and managing the online sales channels manually as a consequence."

Pichata Peace Ritchie

Cluster E-Commerce Manager

👍 Cluster E-Commerce Manager Pichata Peace Ritchie said that "Reducing the amount of time spent managing systems allows our employees to focus on what matters most: the hotel guests.":

"Prior to using SiteMinder, the hotel had difficulty managing availability, inventory, tasks management and OTAs. Given that VALA Hua Hin - Nu Chapter Hotels has partnered with several travel agency, staff members had to spend a lot of time inputting data and managing the online sales channels manually as a consequence."

⚖️ The selection process: During their research process, Pichata Peace Ritchie evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Cluster E-Commerce Manager Pichata Peace Ritchie said, about their decision: "As Pichata said “People who have used numerous systems will find SiteMinder to be extremely user-friendly. Compared to the other complicated systems, it is just so simple to use. When an issue happens, it is so easy to locate what happened, where it happened, and when thanks to the history logs. If whenever you have trouble locating or understanding the issue, you’re just one click away from the online support team. When we expand ourhotel to other areas, SiteMinder will again be our first choice”"

📈 The results: "We are capable of selling rooms via all available channels even when there are only a few rooms left, for instance, in the past, when we had only two rooms left, we had to carefully decide where to sell them to avoid overbookings. As soon as we started utilising SiteMinder's Channel Manager, we were able to sell the final 2 rooms online through various channels easily."