IN-Gauge (by Frontline Performance Group) vs. Oaky by Plusgrade:
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The Decision

Choosing the right upselling software can significantly impact your hotel’s revenue and guest experience. Both IN-Gauge by Frontline Performance Group and Oaky by Plusgrade aim to boost ancillary sales, but they differ in scale, features, and market presence, which influences their suitability for your property.

While IN-Gauge boasts a long-standing reputation with top brands and extensive analytics, Oaky is favored for its ease of use, automation, and broader integration options. Which solution aligns better with your hotel’s specific needs and operational goals?

Is IN-Gauge or Oaky Better for Hotels?

Both IN-Gauge and Oaky help hotels increase revenue through targeted upselling, but they approach this with different focuses and strengths. IN-Gauge emphasizes staff engagement, performance tracking, and detailed analytics, making it ideal for hotels that prioritize data-driven performance management. Conversely, Oaky specializes in automating guest communication and personalization, excelling at creating seamless, pre-arrival to post-stay upsell journeys.

IN-Gauge has a 4.84/5 overall rating from only 92 reviews, mostly from hotels with a long history of using the platform, but it has fewer recent reviews. Oaky, with a higher rating of 4.84/5 from 443 reviews, benefits from a larger, more recent customer base, indicating a more current and popular choice.

Do you need a performance-focused system that enhances staff engagement or a more automated, guest-centric upselling platform? The answer depends on your hotel’s operational style and priorities.

IN-Gauge vs Oaky: Which Should Your Hotel Choose?

If your hotel needs a performance-oriented upselling solution with in-depth analytics and staff training tools, IN-Gauge by Frontline Performance Group is your pick. It’s best suited for mid-to-large hotels or chains that want to measure staff performance, set revenue goals, and integrate upselling with food & beverage operations.

If your hotel seeks an intuitive, easy-to-implement platform with automation, segmentation, and dynamic upsell offers, Oaky is the clear choice. It’s especially ideal for independent hotels and boutique properties looking to boost ancillary revenue quickly with a minimal learning curve.

For hotels emphasizing detailed performance reports and staff management, IN-Gauge’s robust features make it the better fit. Conversely, if seamless guest communication and automation are your priorities, Oaky’s user-friendly, guest-centric approach is more aligned.

Is IN-Gauge or Oaky Easier to Use?

IN-Gauge scores slightly higher in ease of use ratings at 4.76/5, with a user interface that many describe as intuitive, especially for frontline staff and managers. Its onboarding process is rated 4.78/5, with reviews praising personalized support and training, although some mention system anomalies and report discrepancies.

Oaky also boasts a high ease of use score of 4.84/5, with a smaller but equally positive user base. Hotels find it quick to set up, with many reviews highlighting its simple interface, fast onboarding, and minimal training needs, supported by helpful customer service.

Edge: Oaky.

Which Has Better Features: IN-Gauge or Oaky?

IN-Gauge offers a more extensive suite with 8 unique features including performance reporting, offer analytics, offer suppression controls, gift vouchers, inventory management, staff visibility, check-in support, and override handling. These enable detailed monitoring and staff management, suitable for hotels needing granular control over upselling operations.

Oaky provides 3 core features: offer orchestration across the guest journey, automation, and segmentation. While fewer in number, these focus on personalized, automated upselling throughout pre-arrival, in-stay, and post-stay phases, making it highly effective for guest experience.

Edge: IN-Gauge.

Which Has Better Customer Support: IN-Gauge or Oaky?

Both platforms deliver high support ratings—IN-Gauge at 4.9/5 and Oaky at 4.87/5—and reviews emphasize their responsiveness and personalized support. IN-Gauge’s team is praised for ongoing coaching and tailored guidance, with comments about a “great support team” that helps optimize revenue.

Oaky’s support is consistently described as friendly, knowledgeable, and proactive, with reviews noting quick responses and effective onboarding assistance. Many users report that support teams go above and beyond, especially during initial implementation.

Edge: IN-Gauge.

Which Has More Integrations: IN-Gauge or Oaky?

Oaky’s extensive integration network includes 54 verified partners, covering major PMSs like Oracle Hospitality, Shiji, and Stayntouch, plus additional integrations with various hotel tech solutions. This broad compatibility simplifies deployment, especially in properties with complex tech stacks.

IN-Gauge has 3 verified partners, including Shiji and Stayntouch, making it suitable for hotels with existing integrations but more limited options. Shared partners indicate similar compatibility with popular PMS platforms, but Oaky offers more flexibility.

Edge: Oaky.

Which Do Hoteliers Rate Higher: IN-Gauge or Oaky?

Oaky’s overall review score of 4.84/5 from 443 reviews far surpasses IN-Gauge’s 0/5 rating from 92 reviews, with the latter’s score likely being a placeholder or error. Recent reviews consistently praise Oaky’s ease of use, automation, and revenue impact.

Hotels across segments—independent, boutique, and large chain brands—rate Oaky highly for its simplicity, automation, and guest experience enhancements. IN-Gauge’s reviews, though overwhelmingly positive from longstanding users, are fewer and less recent, limiting current confidence.

Edge: Oaky.

How Much Do IN-Gauge and Oaky Cost?

IN-Gauge’s pricing starts at $400 per month, with no free trial or freemium options, making it a more substantial investment. Oaky charges $300 per month, also without a trial, but is generally considered more budget-friendly given its automation capabilities.

Pricing transparency is clear, but your decision should consider the value derived from each platform’s features and your hotel’s revenue goals.

What Type of Hotel Should Use IN-Gauge?

• Hotels that prioritize detailed performance analytics and staff management, such as chains or large independent properties.
• Teams that want to track upsell performance and set clear revenue goals.
• Hotels seeking integrated food & beverage upselling solutions.
• Properties aiming to motivate staff with leaderboards and incentive programs.
• Hotels with existing PMS integrations compatible with IN-Gauge.

Not ideal if you prefer a quick, automated setup without extensive training, or if your property is smaller with limited resources for managing detailed analytics.

What Type of Hotel Should Use Oaky?

• Hotels that want an easy-to-implement upselling platform with fast onboarding.
• Properties seeking automation, segmentation, and dynamic upsell offers.
• Hotels that value guest personalization and proactive communication.
• Small to medium independent hotels or boutique properties.
• Hotels looking to expand revenue across the entire guest journey—from pre-arrival to post-stay.

Not ideal if your hotel relies heavily on manual processes, or if your team prefers managing detailed performance metrics over automation.

IN-Gauge vs Oaky: The Bottom Line for Hotels

IN-Gauge offers a comprehensive, performance-focused upselling solution with advanced analytics, staff management, and food & beverage integrations. It’s best suited for larger hotels or chains with a focus on staff training and detailed revenue management.

Oaky excels in automation, ease of use, and guest personalization, making it ideal for hotels that want quick results and a straightforward implementation. Its extensive integrations and positive reviews from a broad user base make it the more current and recommended choice for most hotels.

If your hotel prioritizes detailed analytics and staff engagement, IN-Gauge has the edge. But for overall ease, automation, and proven market presence, Oaky is the superior option.