Operations で人気
Revenue Management で人気
Marketing で人気
Guest Experience で人気
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概要
Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. From frustrations with trying to find customer service contact details on your website to being wowed by personalized offers and a one-click checkout, consumers have faced the whole gamut of human emotion when it comes to eCommerce experiences. To meet, or exceed, today’s guest expectations, hotels must deliver experiences on par with the best eCommerce brands to stand out from the crowd and earn long-term loyalty from their guests. In this guide, we’ll highlight several eCommerce tactics that when deployed effectively, will continuously drive more demand and sustained profitability via your direct booking channel – your hotel website.
学べること
- Leverage website personalization
- Create mobile-optimized experiences
- Utilize data-driven upsells, add-ons and packages
- Make the most of creative multimedia
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eCommerce trends shaping today’s guest expectations
Want to talk to a Digital Marketing Agencies expert?
As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.
毎週のニュースレター「Hotel Tech Insider」を購読する
Accor、Marriott、Viceroy、Shangri-La、Rosewood、Expedia、AirBnB などのトップ ブランドの 100,000 人のエグゼクティブに加わり、最新のイノベーションと洞察を週に 1 回メールで受け取りましょう。
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Want to talk to a Digital Marketing Agencies expert?
As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.
