Hotel Website Personalization Tactics to Boost Direct Bookings

概要

Today’s traveler is highly attuned to contextual information that’s relevant to their given situation, preferences, and mindset. Every day, they interact with platforms, such as Netflix and Spotify, that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a more relevant experience. To compete in this environment, your hotel must step up its own personalization game. Otherwise, your direct booking strategy won’t live up to its full potential. You’ll spend handsomely on brand marketing and PPC campaigns to get potential customers to your website – and then promptly lose them when the experience doesn’t match their expectations. To optimize your hotel’s direct bookings, focus first on your hotel’s website to convert more lookers into bookers – and capture as much of that direct demand as possible. Download our guide for website personalization tactics to drive direct bookings.

学べること

• Learn to create personalized pathways
• Understand how to target for specific search terms
• Invest in landing pages
• Leverage your first-party data