ChatGPTのホテル広告：ついに登場、OTAは既に先行者利益を獲得

OpenAI began testing ads in ChatGPT on Feb 9, 2026, showing sponsored placements to Free and Go users only, with paid tiers remaining ad-free. Ads appear below responses, are clearly labeled, and do not influence organic recommendations. Travel is among the first impacted categories as AI reshapes discovery: 56% of travelers used AI last year, and 78% booked based on it. Since ChatGPT returns just a few options, organic inclusion is critical before ads matter.

2026年のベストホテルテックアプリ

Discover the top rated hotel tech products to run & grow your hotel business in 2026 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

2026年のホテルテック業界で働くのに最適な10の職場

For the 2026 edition of our list, we analyzed survey responses from 3,011 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

ホテルはメールを捨てWhatsAppを導入、宿泊客は大喜び

As inboxes overflow and response times lag, hotels are turning to WhatsApp for real-time, personalized guest messaging that email can’t match.

顧客データプラットフォームがホテルマーケティングの未来に不可欠な理由

For hotels willing to invest in the infrastructure and mindset shift, the payoff is clear: better guest experiences, stronger loyalty, and a more resilient path to profitability and sustainable growth.

ホスピタリティ業界におけるAIの統計：業界が急成長していることを証明する48の統計

From predictive maintenance and dynamic pricing to chatbot-led service and hyper-personalized marketing, AI is quietly—but powerfully—reshaping the guest journey and the economics of hotel operations.

圧縮経済におけるホテル直接予約の増加方法（2025年）

Direct bookings are lost not because the price is wrong, but because the page is slow, the offer feels generic, or the next step isn’t obvious.

ゲストレビューを経営の糧に変える：ホテル経営者のための戦略的アプローチ

By shifting mindset from review management to review strategy, hoteliers can transform unsolicited feedback into structured, real-time intelligence — and ensure that the voice of the guest drives continuous improvement across the property.

音声の力：あらゆる通話をコンバージョンに変える

Far from being just a communication channel, the work of phone agents is now a core part of boosting direct bookings for hotels and chains.

Booking.com の評価が 0.1 ポイント向上すると、ホテルの収益が最大 24% 増加する

The impact of even a slight improvement in ratings is substantial: a 0.1-point increase on Booking.com can lead to up to a 2% increase in revenue. Since fixed costs remain unchanged, this revenue gain can translate into a 24% boost in net income.

ITBベルリン2025 ホテル経営者のまとめ

Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience.

2026年版 ホテル向けAIソフトウェアベスト5：ホテルのための人工知能

AI hotel software can improve operations and guest experiences. Learn about the 5 best AI hotel software, their key features, and how to choose an AI solution.

ホスピタリティ業界における会話型AI：コールセンターの自動化とその先

In this article, we dive into how voice assistants can be that game-changing solution for your hotel.

2025年のホテルテック業界で働くのに最適な場所トップ10

For the 2025 edition of our list, we analyzed survey responses from 2,633 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

2025 年のベスト ホテル テック アプリ

Discover the top rated hotel tech products to run & grow your hotel business in 2025 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

ホテル管理システムとは何か？どのように機能するのか

 In this article, we’ll explain what a hotel management system is, its main features and how it works. You’ll also learn how to choose the most suitable HMS for your hotel business.