How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains

MARKETING

How to improve customer acquisition with a top listing on TripAdvisor and how dailypoint can help?

Why it matters: In a highly competitive market, individual hotels must find a way against larger hotels and international chains to acquire new guests.

dailypoint is part of the prestigious Preferred Partner Program of TripAdvisor which offers several unique benefits. One is, the hotel can seamlessly integrate the TripAdvisor questionnaire into the post-stay e-mail.

Top 3 Core Objectives: Use review and travel platforms for customer acquisition

Collect many reviews: The number of reviews influences the ranking on the platform.
Seamless integration: How to make guests review your hotel on the relevant platform and track seamlessly with your guest database and central profile.
Handling reviews: Reviews need to be managed in one central spot

Innovators Mentioned

Hotel München Palace

dailypoint™

Kay Oliver Heller

General Manager

Hotel München Palace

"TripAdvisor is super important for an individual hotel like us, for customer acquisition. With the dailypoint questionnaire module we have an integrated tool."

Kay Oliver Heller

General Manager

👍 General Manager Kay Oliver Heller said that Integrations are key!:

"TripAdvisor is super important for an individual hotel like us, for customer acquisition. With the dailypoint questionnaire module we have an integrated tool."

⚖️ The selection process: During their research process, Kay Oliver Heller evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:

General Manager Kay Oliver Heller said, about their decision: "In dailypoint everything is linked to our central guest profile so we know exactly who our customers are."

📈 The results: In October 2022 Hotel München Palace is ranked 3 of all hotels in Munich and number 1 of all 5-star certified hotels.

The result is a top ranking and a positive influence on customer acquisition.
The hotel receives incremental business and great feedback which helps optimize services.
Easy handling of reviews in one spot.