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MARKETING
How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List
Verified case study
Hotel Tech Report has reached out to hoteliers at Platzl Hotels to verify this case study.
How to push direct bookings on our website and become more independent from OTA´s.
Why it matters:
Because independent smaller hotel groups need to make the most out of each reservation.
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The module Website Connect is part of dailypoint which offers hotels basically the same functionalities used by international Online Travel Agents to track and identify visitors on their own website.
Top 3 Core Objectives:
The Platzl hotels are a privately owned and managed traditional hotel group in the city center of Munich, surrounded by international hotels.
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Guests use indirect channels:: This leads to an increase in commissions
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More direct bookings:: Make the most out of a website and SEO activities
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Store guest data centrally:: Have all guest information in-house in one clean database and use it for personalized guest communication.
Innovators Mentioned
Platzl Hotels
dailypoint™
Heiko Buchta
Hotel Tech Report reached out to Heiko Buchta who verified this case study.
General Manager
Platzl Hotels
"Within just 6 months since the introduction of the dailypoint Direct Booker Club, the share of online sales generated via our own website rose from 10% to 32%."
Heiko Buchta
General Manager
👍 General Manager
Heiko Buchta
said that Heiko Buchta said that Direct Online Sales increases::
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"Within just 6 months since the introduction of the dailypoint Direct Booker Club, the share of online sales generated via our own website rose from 10% to 32%."
⚖️ The selection process:
During their research process, Heiko Buchta
evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
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General Manager Heiko Buchta said, about their decision: "The Central Guest Profile and Website Connect module are an advantage!"
📈
The results:
Create a hotel club for more direct reservations
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10 and 25 new members every day
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Increase of direct bookings
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Lower OTA commissions
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