毎週のニュースレター「Hotel Tech Insider」を購読する
Accor、Marriott、Viceroy、Shangri-La、Rosewood、Expedia、AirBnB などのトップ ブランドの 100,000 人のエグゼクティブに加わり、最新のイノベーションと洞察を週に 1 回メールで受け取りましょう。
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
MARKETING
Group-wide across all Rotana properties
Verified case study
Hotel Tech Report has reached out to hoteliers at Rotana Hotels II to verify this case study.
Rotana, one of the Middle East’s leading hotel brands, unified its loyalty data and streamlined communication across all properties using dailypoint™, enabling a consistent and personalized Guest Experience across the entire group.
Why it matters:
Fragmented loyalty data and incompatible systems make it hard to deliver a seamless experience – Rotana & dailypoint™ solved this with secure migration and full GHA integration.
-
dailypoint™ centralized Rotana’s loyalty data and connected directly with GHA, enabling real-time status tracking, automated communications, and personalized member engagement.
Top 3 Core Objectives:
Rotana wanted to centralize Loyalty data and streamline communication across properties, while ensuring full compatibility with GHA.
-
Rotana wanted to centralize: Rotana wanted to centralize Loyalty data and streamline communication across properties, while ensuring full compatibility with GHA.
-
Ensure Compatibility with GHA: Enable real-time communication, status updates, and recognition across GHA partner brands.
-
Enable real-time communication: Establish automated, targeted, and personalized member communication to enhance engagement and retention.
Innovators Mentioned
Rotana Hotels II
dailypoint™
Lijeesh Rajan
Hotel Tech Report reached out to Lijeesh Rajan who verified this case study.
Head of Technology Strategy and Services
Rotana Hotels II
"Clean data and integration are key to improving the Loyalty journey."
Lijeesh Rajan
Head of Technology Strategy and Services
👍 Head of Technology Strategy and Services
Lijeesh Rajan
said that Our structured migration framework ensured a clean, complete, and actionable dataset – ready for operational use from day one.”:
-
"Clean data and integration are key to improving the Loyalty journey."
⚖️ The selection process:
During their research process, Lijeesh Rajan
evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
-
Head of Technology Strategy and Services Lijeesh Rajan said, about their decision: "With dailypoint’s integration to GHA, Rotana can now identify members, track statuses, and trigger communications—ensuring a consistent guest experience."
📈
The results:
The dailypoint™ implementation gave Rotana a full 360 Loyalty member view, improved data quality, automated communication, and laid the foundation for future growth.
-
Successful migration of complete Loyalty datasets including history, preferences, and levels.
-
Real-time integration with GHA, enabling status recognition across brands.
-
Automated, personalized guest communication across all Rotana properties.
You may also enjoy
パーソナライズされた製品推奨事項を取得する
製品推奨アドバイザー
