毎週のニュースレター「Hotel Tech Insider」を購読する
Accor、Marriott、Viceroy、Shangri-La、Rosewood、Expedia、AirBnB などのトップ ブランドの 100,000 人のエグゼクティブに加わり、最新のイノベーションと洞察を週に 1 回メールで受け取りましょう。
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
MARKETING
Enhancing Loyalty & CRM at Serena Hotels with the dailypoint™ CDP
Verified case study
Hotel Tech Report has reached out to hoteliers at Serena Hotels to verify this case study.
Serena Hotels has operated a respected loyalty program, the Prestige Club, for many years. As the portfolio grew and guest expectations shifted, Serena Hotels set out to modernize and expand the program while building a stronger data foundation for the future.
Why it matters:
Partnering with dailypoint™, Serena Hotels transformed the Prestige Club into a centralized, tier-based loyalty ecosystem fully embedded in the dailypoint™ Customer Data Platform (CDP).
-
The result: one platform, one consolidated data foundation, and a seamless loyalty experience across the entire Serena Hotels Chain.
Top 3 Core Objectives:
Before the project, the Prestige Club already had significant traction. However, Serena Hotels wanted to:
-
A clear tier structure: Provide a clear tier structure with transparent upgrade, downgrade, and extension rules. Centralize loyalty and guest data to ensure consistent recognition across all properties.
-
Simplify operations: Simplify operations through automated points handling, level management, and communication flows. Offer guests a modern, digital loyalty experience via a Member Portal and Member App.
-
Various Integrations: Integrate F&B, spa, and ancillary revenue into the points calculation. Enable the marketing team to run targeted, data-driven campaigns that drive higher engagement, improved segmentation, and measurable ROI.
Innovators Mentioned
Serena Hotels
dailypoint™
HN
Hina Nazir
Hotel Tech Report reached out to Hina Nazir who verified this case study.
Marketing
Serena Hotels
"Guests benefit from consistent recognition, clear loyalty benefits, and personalized communication across the entire Serena Hotels collection."
Hina Nazir
Marketing
👍 Marketing
Hina Nazir
said that A unified platform for all needs!:
-
"Guests benefit from consistent recognition, clear loyalty benefits, and personalized communication across the entire Serena Hotels collection."
⚖️ The selection process:
During their research process, Hina Nazir
evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
-
Marketing Hina Nazir said, about their decision: "The goal was clear: Create a modern, scalable loyalty program connected to a single source of truth and deliver consistent Guest Experience across all Serena Hotels."
📈
The results:
Serena Hotels now operates a centralized, modern loyalty program that connects every property, channel, and touchpoint through the dailypoint™ CDP.
-
A unified loyalty system covering the entire Serena portfolio & automated level and points management based on defined rules.
-
A consistent and transparent digital experience via portal and app & simplified staff workflows and real-time guest insights
-
Stronger guest recognition across on-property and digital channels & improved marketing performance through deeper insights, more effective campaigns, and precisely targeted loyalty-driven promotions.
You may also enjoy
パーソナライズされた製品推奨事項を取得する
製品推奨アドバイザー
