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MARKETING
Smooth Check-In. Higher Conversion. Better Guest Experience.
Verified case study
Hotel Tech Report has reached out to hoteliers at Superbude to verify this case study.
How Superbude uses WhatsApp with dailypoint™ to enhance guest communication and operational efficiency.
Why it matters:
Superbude, a lifestyle hotel brand, had introduced a self-check-in system that allowed guests to complete their check-in prior to arrival via a link in the pre-stay email, speeding up the on-site process. How-ever, usage of this system was low, particularly among OTA guests. Only direct bookers made frequent use of it, resulting in a consistently low adoption rate of around 20–30%.
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OTA platforms often don’t allow proper placement of links – such as for pre-check-in – which limited the available options. One piece of guest data, however, was almost always available: the mobile phone number.
Top 3 Core Objectives:
Superbude aimed to simplify the check-in and check-out process through automated WhatsApp communication and significantly increase self check-in conversion.
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Reducing front-office workload: Centralize guest communication and data.
Innovators Mentioned
Superbude
dailypoint™
DA
Diana Avagiani
Hotel Tech Report reached out to Diana Avagiani who verified this case study.
E-Commerce
Superbude
"WhatsApp gives us the direct line to our guests. Combined with dailypoint, it’s a win- win: smoother operations and happier guests."
Diana Avagiani
E-Commerce
👍 E-Commerce
Diana Avagiani
said that Better communications and conversions.:
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"WhatsApp gives us the direct line to our guests. Combined with dailypoint, it’s a win- win: smoother operations and happier guests."
⚖️ The selection process:
During their research process, Diana Avagiani
evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
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E-Commerce Diana Avagiani said, about their decision: "All in one solution for campaign management, serive, communication."
📈
The results:
Switching to WhatsApp more than doubled Superbude’s self check-in usage and created a smoother, queue-free guest journey. At the same time, centralized communication and reduced manual workload boosted operational efficiency across the entire stay.
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Self check-in conversion increased by 100%, rising from roughly 20% to over 50%, demonstrating significantly higher engagement and automation.
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Major efficiency gains, with fewer manual check-ins reducing front-desk workload and operational costs.
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A noticeably smoother guest experience, as guests skipped queues and enjoyed a streamlined digital journey, fully supported by centralized communication in the CGP.
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