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MARKETING
Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.
Not yet verified
This case study hasn't been verified by The Living Circle yet
How to ensure the revenue optimization of all Living Circle hotels? That includes not only the use of revenue management tools, but also the management of digital hospitality to drive demand and guest retention.
Why it matters:
Managing data always presents the commercial team of The Living Circle with a level of headache.
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From a digital communication standpoint, the hotelier needs to overcome it as they need a central data storage point - one place that holds all guest information.
Top 3 Core Objectives:
Unified Data Plattform for digital hospitality strategy needed
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Central Location: A Central Location for Guest data is needed which is independent of the PMS
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Digital Guest Communication: It is very important for us that we can engage with the guests digitally, throughout the booking journey, and via campaigns and newsletters.
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Unified corporate look: We must of course have a unified corporate look and feel for our digital communication, no matter which PMS is used at the property.
Innovators Mentioned
The Living Circle
dailypoint™
Vivienne Anderhub
The hotelier hasn't yet verified the case study.
CRM Specialist
The Living Circle
"We can connect any of our hotels to dailypoint, which allows us to onboard a new hotel on our digital hospitality strategy very quickly."
Vivienne Anderhub
CRM Specialist
👍 CRM Specialist
Vivienne Anderhub
said that dailypoint as Central Data Locations:
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"We can connect any of our hotels to dailypoint, which allows us to onboard a new hotel on our digital hospitality strategy very quickly."
⚖️ The selection process:
During their research process, Vivienne Anderhub
evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
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CRM Specialist Vivienne Anderhub said, about their decision: "For me, the main reasons are the targeting options, the golden record, and the automations."
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The results:
Using dailypoint as the central location for our guest profiles.
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They can engage with the guests digitally, throughout the booking journey and via campaigns and newsletters.
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Because they only communicate through dailypoint, they can implement that unified corporate identity and have a unified corporate look and feel for their digital communication.
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They can manage GDPR and “opt in” centrally for all hotels, which makes it a lot easier to promote and drive demand for different hotels in the group.
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