Case Study

How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue

Mara

Smart Host GmbH · 11月 13, 2023

Everyone likes to go on vacation. But even if 100 people decide on the same hotel, you are dealing with 100 individuals, each with different preferences, wishes and needs which makes personalized communications seem complex, but it doesn't have to be.

Why it matters: Successful targeted marketing and profitable guest communications require reaching the right person at the right time. That's where Smart Host comes in. Through intelligent guest profiles in connection with the hotel PMS, Smart Host enables guest communication on a new level.

Increase conversion rates through easy and attractive quote creation and clear correspondence management and a measurable sense of achievement using the Smart Host dashboard.

Top 3 Core Objectives: Erich Falkensteiner reveals: "We searched for a long time. It was important for us to find the right tool". The goal of Falkensteiner Hotels was to idealize their targeted marketing in order to generate more inquiries and bookings.”

Conversion increase: Targeted marketing in guest communication should increase the conversion rate and reduce wastage - with success!
Finding a time-saving solution: For this complex task, the workload for the team should be as low as possible

"We feel good with Smart Host"

Erich Falkensteiner

CEO Falkensteiner Hotels & Residences

👍 CEO Falkensteiner Hotels & Residences Erich Falkensteiner said that they are feeling pretty good about the tool:

"We feel good with Smart Host"

⚖️ The selection process: During their research process, Erich Falkensteiner also researched dailypoint™, Reguest, and ultimately decided Smart Host GmbH was the best fit for them.

CEO Falkensteiner Hotels & Residences Erich Falkensteiner said, about their decision: "We searched for a long time. It was important for us to find the right tool. We looked at many and then came to Smart Host and are convinced that this is absolutely the right tool for us. [...] One of the main reasons is that this targeted marketing is simply the big difference - which, from what we have seen, very few or almost no one is doing."

📈 The results: "We feel good with Smart Host" is how Erich Falkensteiner sums it up in an interview.

Falkensteiner saw a significant increase in conversion rates, which obviously led to more inquiries and bookings.
Both the reservation center and the marketing department experienced a strong relief in terms of workload & time.