How Salzburger Hof Leogang Generated €61,715 From a Single Campaign to 232 Guests

MARKETING

Salzburger Hof Leogang, a family-run 4-star superior hotel in the Austrian Alps, replaced two disconnected newsletter tools with Smart Host CRM. Since then, its average open rate has tripled and one campaign to just 232 guests generated €61,715 in revenue.

Why it matters: Many hotels sit on rich guest data but still send the same newsletter to everyone. Salzburger Hof shows how much a small, precisely targeted audience can deliver.

Smart Host CRM brings PMS guest data, segmentation and email campaigns together in one system. Salzburger Hof uses it to track overnight stays against the previous year, segment guests by origin and stay history, and run an automated three-tier loyalty club.

Top 3 Core Objectives: Salzburger Hof Leogang was looking to turn scattered guest data into targeted, measurable marketing.

One system for guest: Replace two separate newsletter tools and bring PMS data, CRM and email marketing together in one place.
Targeted guest communication: Segment guests by origin, interests and stay history instead of sending the same content to everyone, without overwhelming guests with offers.
Data-driven decisions: Use year-to-date data to decide where to act and see which topics and offers actually drive bookings.

Innovators Mentioned

Salzburger Hof Leogang

Smart Host GmbH

Judith Bechtold

Head of Marketing

Salzburger Hof Leogang

"Definitely the open rate, which has increased so much thanks to targeted campaigns. We reach the right guests with the right topics and create highly relevant communication."

Judith Bechtold

Head of Marketing

👍 Head of Marketing Judith Bechtold said that Targeted campaigns made Salzburger Hof's guest communication far more relevant.:

"Definitely the open rate, which has increased so much thanks to targeted campaigns. We reach the right guests with the right topics and create highly relevant communication."

⚖️ The selection process: During their research process, Judith Bechtold evaluated Smart Host GmbH's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Smart Host GmbH was the best fit solution:

Head of Marketing Judith Bechtold said, about their decision: "A big part of my job is answering one question: How do we reach the right guest with the right topic? Salzburger Hof needed a system that would let them match every guest with the right topic."

📈 The results: With Smart Host CRM, Salzburger Hof reaches the right guests with the right topics. That shows in engagement, campaign revenue and summer occupancy.

Average newsletter open rate up from 12% to 38%
€61,715 in revenue from one campaign to 232 guests from Hamburg (52.6% open rate)
Summer occupancy up 53% since 2023