Case Study

How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.

Mara

Smart Host GmbH · 12月 15, 2025

MeineZeit Hotels faced booking gaps, unstructured marketing, and no clear guest segments. By adopting Smart Host CRM, they turned generic outreach into targeted campaigns and built a culture of digital change across their five properties.

Why it matters: Many hotels hesitate to adopt CRM software due to fears of complexity and staff resistance. MeineZeit Hotels shows that success depends less on features and more on change management, training, and reliable support.

Smart Host is a CRM and guest communication platform that integrates with a hotel’s PMS to enable segmented newsletters, automated guest journeys, and targeted reactivation campaigns. MeineZeit Hotels uses Smart Host to replace broad, ineffective marketing with structured, data-driven outreach that fills booking gaps and strengthens guest relationships.

Top 3 Core Objectives: MeineZeit Hotels wanted to professionalize guest communication and make digitalization a success across multiple properties.

Target the right guests: Replace generic newsletters with segmented campaigns that drive real bookings.
Manage change: Ensure staff adoption through leadership, training, and patience during the transition.
Integrate systems: Align CRM and PMS to avoid friction and build trust in the new setup.

"If you address everyone, you reach no one. Only with segmented CRM did scattered communication turn into targeted outreach – and newsletters into real bookings."

Janina Lindner

Digital Marketing Manager

👍 Digital Marketing Manager Janina Lindner said that Smart Host turned newsletters from generic content into campaigns that actually drive bookings.:

"If you address everyone, you reach no one. Only with segmented CRM did scattered communication turn into targeted outreach – and newsletters into real bookings."

⚖️ The selection process: During their research process, Janina Lindner evaluated Smart Host GmbH's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Smart Host GmbH was the best fit solution:

Digital Marketing Manager Janina Lindner said, about their decision: "What really matters? Having a contact person who picks up when it counts. Smart Host delivers not just features but a true partnership."

📈 The results: With Smart Host, MeineZeit Hotels turned digitalization into a cultural shift, achieving more bookings, higher engagement, and a stronger foundation for long-term success.

Higher booking impact: Segmented campaigns replaced scattershot emails and led to measurable bookings.
Successful change management: Staff adapted through training and clear leadership, making CRM part of daily operations.
Exceptional support: Personal, responsive guidance built trust and helped overcome setbacks.