毎週のニュースレター「Hotel Tech Insider」を購読する
Accor、Marriott、Viceroy、Shangri-La、Rosewood、Expedia、AirBnB などのトップ ブランドの 100,000 人のエグゼクティブに加わり、最新のイノベーションと洞察を週に 1 回メールで受け取りましょう。
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
MARKETING
Using Guest Data Correctly Through Automated Segmentation
Verified case study
Hotel Tech Report has reached out to hoteliers at Piris Jagdhof - Dolce Vita Experience to verify this case study.
How many hours of your employees' time are sacrificed to segment guest groups for communication campaigns? That's right: too many.
Why it matters:
Thousands of guest data are filtered and sorted by hand in order to then send out individual campaigns to reach the guests.
-
Such a Sisyphean task inevitably leads to errors, costs money and nerves and, if things go completely wrong, a personal approach or even an appealing design is dispensed with for the sake of simplicity.
Top 3 Core Objectives:
Julian Pirhofer, hotelier of the Piris Jagdhof, finally wanted to put an end to this and looked for a solution.
-
Stop wasting employees time: Employees should no longer have to work manually on filtering and segmentation.
-
More targeted marketing: Jagdhof also wanted to be able to address smaller groups of guests with its campaigns - not feasible by hand with the time required until then!
Smart Host GmbH
Smart Communication for Hoteliers and Guests! Smart Host - from Data to Regulars
4.7
229 REVIEWS
Innovators Mentioned
Piris Jagdhof - Dolce Vita Experience
Smart Host GmbH
Julian Pirhofer
Hotel Tech Report reached out to Julian Pirhofer who verified this case study.
Hotelier
Piris Jagdhof - Dolce Vita Experience
"We are very satisfied with Smart Host, as we can now finally address our guests even more individually and create campaigns tailored to their needs. Our aim was to launch several campaigns, including to smaller groups of guests. Up to now, we have always done the filtering and segmentation manually, but Smart Host provides us with this fully automatically."
Julian Pirhofer
Hotelier
👍 Hotelier
Julian Pirhofer
said that the Piris Jagdhof was able to reach their goals and beyond:
-
"We are very satisfied with Smart Host, as we can now finally address our guests even more individually and create campaigns tailored to their needs. Our aim was to launch several campaigns, including to smaller groups of guests. Up to now, we have always done the filtering and segmentation manually, but Smart Host provides us with this fully automatically."
⚖️ The selection process:
During their research process, Julian Pirhofer
evaluated Smart Host GmbH's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Smart Host GmbH was the best fit solution:
-
Hotelier Julian Pirhofer said, about their decision: "Before Smart Host, we hadn't used any tools that allowed us to segment and launch customized campaigns in this way."
📈
The results:
Julian Pirhofer is now very satisfied with the Smart Host solution: "It's very easy to use, the tool is extremely user-friendly and, above all, the personal support from the Smart Host team is extremely competent and super friendly."
-
Finally automated! Thanks to the Smart Host CRM's intelligent algorithm, segmentation is now fully automated!
-
The hotel is now able to address very specific groups of guests in order to be able to respond even more precisely to their wishes and enable them to visit the beautiful Piris Jagdhof!
You may also enjoy
パーソナライズされた製品推奨事項を取得する
製品推奨アドバイザー
