Case Study

Using Guest Data Correctly Through Automated Segmentation

Mara

Smart Host GmbH · 11月 24, 2023

How many hours of your employees' time are sacrificed to segment guest groups for communication campaigns? That's right: too many.

Why it matters: Thousands of guest data are filtered and sorted by hand in order to then send out individual campaigns to reach the guests.

Such a Sisyphean task inevitably leads to errors, costs money and nerves and, if things go completely wrong, a personal approach or even an appealing design is dispensed with for the sake of simplicity.

Top 3 Core Objectives: Julian Pirhofer, hotelier of the Piris Jagdhof, finally wanted to put an end to this and looked for a solution.

Stop wasting employees time: Employees should no longer have to work manually on filtering and segmentation.
More targeted marketing: Jagdhof also wanted to be able to address smaller groups of guests with its campaigns - not feasible by hand with the time required until then!

"We are very satisfied with Smart Host, as we can now finally address our guests even more individually and create campaigns tailored to their needs. Our aim was to launch several campaigns, including to smaller groups of guests. Up to now, we have always done the filtering and segmentation manually, but Smart Host provides us with this fully automatically."

Julian Pirhofer

Hotelier

👍 Hotelier Julian Pirhofer said that the Piris Jagdhof was able to reach their goals and beyond:

"We are very satisfied with Smart Host, as we can now finally address our guests even more individually and create campaigns tailored to their needs. Our aim was to launch several campaigns, including to smaller groups of guests. Up to now, we have always done the filtering and segmentation manually, but Smart Host provides us with this fully automatically."

⚖️ The selection process: During their research process, Julian Pirhofer evaluated Smart Host GmbH's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Smart Host GmbH was the best fit solution:

Hotelier Julian Pirhofer said, about their decision: "Before Smart Host, we hadn't used any tools that allowed us to segment and launch customized campaigns in this way."

📈 The results: Julian Pirhofer is now very satisfied with the Smart Host solution: "It's very easy to use, the tool is extremely user-friendly and, above all, the personal support from the Smart Host team is extremely competent and super friendly."

Finally automated! Thanks to the Smart Host CRM's intelligent algorithm, segmentation is now fully automated!
The hotel is now able to address very specific groups of guests in order to be able to respond even more precisely to their wishes and enable them to visit the beautiful Piris Jagdhof!