Case Study

How Hotel Oderberger Perfected Guest Communication with Smart Host

Mara

Smart Host GmbH · 10月 08, 2025

Hotel Oderberger moved from outdated, self-built systems to a modern tech stack. With Smart Host, the team automated guest communication while keeping it personal, ensuring consistency even when staff were unavailable.

Why it matters: Hotel Oderberger replaced outdated, self-built systems with a modern tech stack. With Smart Host, the team now automates guest communication in a way that feels personal, ensuring consistent engagement while reducing pressure on staff.

Smart Host is a guest communication platform that enables hotels to send newsletters and automated campaigns like seasonal mailings, birthday greetings, and “We miss you” emails. At Hotel Oderberger, the team uses Smart Host to keep guest outreach regular and personalized, even when staff are absent, thanks to its intuitive setup and segmentation tools.

Top 3 Core Objectives: Hotel Oderberger wanted to modernize guest communication, reduce staff dependency, and keep interactions personal despite automation.

Replace outdated tools: Move away from inefficient, self-built systems and integrate into a modern cloud-based tech stack.
Automate communication: Ensure regular, timely outreach such as seasonal campaigns, birthday emails, and “We miss you” messages.
Ensure usability: Adopt intuitive software that any team member can operate, even in case of staff absence.

"Using Smart Host, we can send personalized messages with names, targeted content, emojis, and the right timing. Automated campaigns like birthday greetings feel very personal – the guest feels remembered, even though it’s technically automated."

Tini Diekmann

Hotel Director

👍 Hotel Director Tini Diekmann said that Smart Host makes automated communication feel authentic and personal.:

"Using Smart Host, we can send personalized messages with names, targeted content, emojis, and the right timing. Automated campaigns like birthday greetings feel very personal – the guest feels remembered, even though it’s technically automated."

⚖️ The selection process: During their research process, Tini Diekmann evaluated Smart Host GmbH's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Smart Host GmbH was the best fit solution:

Hotel Director Tini Diekmann said, about their decision: "I even worked on it together with our dual student – because the tool is so intuitive!"

📈 The results: With Smart Host, Hotel Oderberger now runs consistent, automated, and highly personalized campaigns that save time, ensure guest engagement, and reduce operational risks.

Personalized automation: Guests receive relevant, well-timed messages like birthdays and seasonal campaigns that feel individual despite automation.
Team-wide usability: Even without the Guest Relations Manager, the team continued to run campaigns smoothly thanks to Smart Host’s intuitive interface.
Dedicated support: Direct, personal assistance from a fixed contact person ensures trust and quick problem-solving.