Case Study

How Hotel Post Ischgl restructured its guest communication with Smart Host

Mara

Smart Host GmbH · 9月 24, 2025

Hotel Post Ischgl struggled to manage guest communication because their existing tools were too complex and time-consuming. With Smart Host, they streamlined newsletters and guest outreach, achieving open rates of over 50% and saving valuable time.

Why it matters: Hotel Post Ischgl wanted to communicate more effectively with guests but found existing tools too complex. By switching to Smart Host, they simplified workflows, automated guest outreach, and achieved consistently high engagement without adding extra workload for their reception team.

Smart Host is a guest communication platform that enables hotels to send newsletters, as well as automated pre- and post-stay emails, using simple segmentation tools. At Hotel Post Ischgl, the reception team uses Smart Host to replace irregular, manual email campaigns with automated messages that are easy to set up, targeted to the right guests, and require minimal staff time to manage.

Top 3 Core Objectives: Hotel Post Ischgl wanted to simplify guest communication and improve marketing efficiency.

Simplify tools: Existing systems were too complex and not user-friendly, preventing the team from sending newsletters regularly.
Enable segmentation: They needed practical guest targeting to make newsletters more relevant and effective.
Save time: With reception staff already busy, communication tools had to reduce workload, not add more tasks.

"We now send all of our newsletters, pre- and post-stay emails with Smart Host. Our open rates are usually over 50%, and thanks to the simple handling and pre-planned campaigns, we save a lot of time and nerves."

Alise Pukite

Head of Reception

👍 Head of Reception Alise Pukite said that Smart Host made guest communication easier, more effective, and significantly less time-consuming.:

"We now send all of our newsletters, pre- and post-stay emails with Smart Host. Our open rates are usually over 50%, and thanks to the simple handling and pre-planned campaigns, we save a lot of time and nerves."

⚖️ The selection process: During their research process, Alise Pukite evaluated Smart Host GmbH's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Smart Host GmbH was the best fit solution:

Head of Reception Alise Pukite said, about their decision: "It was important to us that the program is easy to use and above all enables simplified segmentation."

📈 The results: By switching to Smart Host, Hotel Post Ischgl now runs automated, segmented campaigns with excellent engagement, less stress, and reliable support.

High open rates: Newsletters and pre-/post-stay emails now achieve open rates of 50% or higher.
Time savings: Automation and simple workflows free up reception staff from manual marketing tasks.
Reliable support: Dedicated account management ensures quick, competent help whenever needed.