Mail Relay vs. Sojern Guest Marketing Suite:
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The Decision

You’re evaluating two hotel CRM and email marketing tools: Mail Relay by Inxmail and Sojern Guest Marketing Suite by Sojern. Both aim to help your team communicate more effectively with guests, but they serve different needs. Inxmail focuses on bulk email management, while Sojern offers a full guest engagement platform with multichannel outreach. Which one aligns better with your current goals and operational capacity?

Given the critical importance of recent user feedback and support quality, the choice boils down to the product with more recent reviews and a better support rating. Let’s explore how they compare across key factors.

Is Mail Relay by Inxmail or Sojern Guest Marketing Suite Better for Hotels?

Inxmail operates as an email relay tool primarily designed for sending bulk emails, making it a straightforward option for teams focused on email campaigns. Conversely, Sojern’s suite is a broader guest engagement platform, providing email, SMS, and chat options to foster ongoing relationships with your guests.

In terms of reviews, Sojern has 12 recent reviews and a 4.92/5 support rating, while Inxmail has no recent reviews and a support rating of 0/5. This indicates that Sojern’s users are more engaged and satisfied with ongoing support. Would you prioritize a platform with recent, active feedback and proven support? If so, Sojern clearly leads.

Sojern Guest Marketing Suite vs Mail Relay: Which Should Your Hotel Choose?

If your hotel needs a comprehensive guest engagement platform that covers multiple communication channels, go with Sojern. It’s suitable for hotels of any size that want to build long-term guest relationships through email, SMS, and chat, especially if you want detailed segmentation and feedback collection.

If your team only requires a simple, reliable email relay for marketing campaigns, Inxmail could suffice, but it’s less supported and has no recent reviews. Given Sojern’s strong recent reviews, ease of use, and feature set, it’s the better choice for hotels seeking a full-service engagement solution.

Is Mail Relay by Inxmail or Sojern Guest Marketing Suite Easier to Use?

Sojern scores a stellar 4.75/5 for ease of use, backed by recent reviews praising its intuitive interface and straightforward onboarding. Reviewers highlight how simple it is to create campaigns, monitor reservations, and manage contacts, fostering rapid adoption among staff.

In contrast, Inxmail has a 0/5 rating with no recent reviews, making it difficult to assess usability or onboarding success. Based on current data, Edge: Sojern.

Which Has Better Features: Mail Relay by Inxmail or Sojern Guest Marketing Suite?

Sojern offers 11 unique features, including campaign and transactional templates, guest profiles, GDPR and CCPA compliance, de-duplication, database health monitoring, PCI compliance, segmentation, guest feedback modules, and a centralized data warehouse. These features support a multi-channel, personalized marketing approach.

Inxmail, on the other hand, provides no exclusive features and is limited to basic email relay capabilities. Therefore, if advanced segmentation and feedback tools are priorities, Edge: Sojern.

Which Has Better Customer Support: Mail Relay by Inxmail or Sojern Guest Marketing Suite?

Sojern’s recent 4.92/5 support rating reflects highly satisfied users who commend its quick, helpful assistance and onboarding. Reviews emphasize that support staff are attentive and knowledgeable, making the learning curve smoother.

Inxmail’s support rating is 0/5, with no recent reviews or feedback to gauge its responsiveness. For reliable, ongoing support, Edge: Sojern.

Which Has More Integrations: Mail Relay by Inxmail or Sojern Guest Marketing Suite?

Sojern boasts 33 verified integrations, including major hotel and reservation systems like Profitroom, Mirai, HotelTime, and more. These integrations enable seamless data flow, automation, and targeted messaging.

In contrast, Inxmail has no verified partners, limiting its connectivity and automation potential. For a hotel aiming for a connected marketing ecosystem, Edge: Sojern.

Which Do Hoteliers Rate Higher: Mail Relay by Inxmail or Sojern Guest Marketing Suite?

Given the absence of recent reviews for Inxmail, it scores 0/5. Meanwhile, Sojern’s recent reviews average a 4.92/5, with hotels praising its ease of use, support, and value. User feedback indicates a high likelihood to recommend and satisfaction across multiple segments, including boutique, city center, and resort hotels.

Hoteliers clearly favor Sojern’s recent performance and positive feedback. Edge: Sojern.

How Much Do Mail Relay by Inxmail and Sojern Guest Marketing Suite Cost?

Inxmail does not publicly disclose pricing or offer a freemium model, making cost comparison impossible. Conversely, Sojern charges a base price of $400 monthly, with no free tier or trial, but reviews suggest it offers strong ROI and value for money.

If budget transparency is crucial, be aware that Sojern’s transparent pricing aligns with its extensive feature set and high support quality.

What Type of Hotel Should Use Mail Relay by Inxmail?

• Hotels that require only simple, large-scale email campaigns without advanced segmentation or automation.
• Teams that prioritize straightforward communication, with minimal need for multi-channel outreach.
• Hotels with limited marketing staff, seeking a basic email relay tool.
• Hotels that do not need frequent or personalized messaging.
• Small boutique hotels or properties in early stages of digital marketing.

Not ideal if you need ongoing guest engagement, detailed analytics, or multi-channel communication.

What Type of Hotel Should Use Sojern Guest Marketing Suite?

• Hotels aiming for personalized, multi-channel guest engagement (email, SMS, chat).
• Properties that want detailed segmentation, guest feedback tools, and data-driven analytics.
• Teams seeking a platform with strong support, onboarding, and integration capabilities.
• Hotels focused on increasing direct bookings and building long-term loyalty.
• Larger hotels, resorts, or properties with a dedicated marketing team.

Not ideal if your hotel only needs basic email blasts or has a minimal marketing budget.

Sojern vs Inxmail: The Bottom Line for Hotels

The core difference is the scope: Sojern offers a full guest engagement ecosystem, while Inxmail provides a basic email relay service. If your goal is to nurture guest relationships through multiple channels and detailed data, Sojern is the clear choice.

Choose Inxmail if your hotel’s priorities are limited to simple, large-volume email campaigns with no need for advanced features or support. For most hotels seeking an active, support-backed platform, Sojern’s recent reviews, support score, and feature set make it the more reliable option.

In summary, if your hotel wants a modern, multi-channel, and well-supported CRM with recent positive feedback, Sojern Guest Marketing Suite is the better fit. If you only need to send bulk emails and don’t require ongoing support or integration, Inxmail might suffice, but it’s less supported and lacks recent validation.