Medallia Zingle vs. Viber:
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The Decision

Choosing between Medallia Zingle and Viber hinges on your hotel’s specific guest communication needs. Zingle is an industry-specific messaging platform designed to boost guest engagement, streamline operations, and automate responses, while Viber is a general messaging and VoIP app that offers secure, broad-based communication. Your decision should consider whether you need a dedicated hospitality tool or a versatile messaging app.

Both products aim to facilitate real-time communication, but Zingle’s focus on the hospitality sector gives it an edge in features tailored for hotels. Do you want a specialized platform for guest engagement or a more general communication tool? Let’s compare.

Is Medallia Zingle or Viber Better for Hotels?

Medallia Zingle is specifically built for hotels, offering a comprehensive guest messaging platform with features like automation, integrations with hotel PMS systems, and analytics, all tailored to hospitality needs. Viber, however, is primarily a consumer messaging app with business features added, such as chatbots and customer engagement tools, but it lacks hotel-specific integrations or automation.

Zingle’s review count of 107 and recent reviews in the last six months, with a 4.68/5 rating and a 95% likelihood to recommend, establish it as the more validated choice for hoteliers. Viber has no hotel-specific reviews or recent data, which diminishes confidence in its suitability for hotel guest communication.

In essence, Zingle’s hospitality focus and proven track record make it the more reliable option for your hotel’s guest communication needs. Would you prefer a dedicated hotel messaging platform or a general-purpose app? The answer will guide your choice.

Medallia Zingle vs Viber: Which Should Your Hotel Choose?

If your hotel requires a platform that integrates deeply with property management systems like Opera or HotSOS, automates guest communications through AI, and provides robust analytics, Zingle is the clear winner. Its features like guest history, automated replies, and chatbot booking are designed to enhance guest experience and operational efficiency.

On the other hand, if you need a simple, secure messaging app for internal team communication or external messaging without hotel-specific features, Viber’s broad platform could suffice, but it lacks the specialized integrations and automation that Zingle offers. For contactless guest engagement, Zingle’s contactless check-in and check-out features make it the more strategic investment.

In summary, choose Zingle if you prioritize hotel-specific features and integrations. Opt for Viber only if your communication needs are basic and outside the hospitality context.

Is Medallia Zingle or Viber Easier to Use?

Zingle’s user interface scores 4.73/5, praised for its simplicity and ability to manage multiple conversations from one screen, making staff onboarding straightforward. Its onboarding process scores 4.56/5, with many reviews highlighting how quickly staff adapt to the platform.

Viber, with no available ratings or reviews, offers a familiar messaging app experience but lacks the dedicated hospitality UI, which may hinder staff adoption in a hotel setting. Its general nature means it’s less tailored to the specific workflows of hotel teams.

Edge: Zingle.

Which Has Better Features: Medallia Zingle or Viber?

Zingle offers 21 unique features such as SMS text messaging, Facebook Messenger and WhatsApp integration, automated responses, guest history, photo sharing, analytics dashboards, a chatbot booking agent, and open API access. These features are designed specifically for guest engagement and operational automation.

Viber provides basic messaging, voice and video calls, multimedia sharing, and group chats, but does not include hotel-specific features like automation, guest history, or integrations. Its limited feature set makes it less suitable for comprehensive guest communication.

Edge: Zingle.

Which Has Better Customer Support: Medallia Zingle or Viber?

Zingle’s support scores 4.58/5, with reviews emphasizing its responsiveness and helpful onboarding. Hoteliers note that Zingle’s customer success team is “legendary,” making implementation and ongoing operation easier.

Viber lacks publicly available support ratings or recent reviews from hotels, which raises concerns about the level of dedicated support for hotelier needs. Given Zingle’s established reputation, it’s clear support is a significant advantage.

Edge: Zingle.

Which Has More Integrations: Medallia Zingle or Viber?

Zingle integrates with 16 verified partners, including major PMS and hospitality systems like Opera, HotSOS, SiteMinder, and Quore. These integrations allow seamless operation within your hotel’s existing tech landscape.

Viber only has one verified integration—Whistle—limiting its ability to connect with other hotel management tools. For a hotel seeking a connected guest experience, Zingle’s extensive integrations are a clear advantage.

Edge: Zingle.

Which Do Hoteliers Rate Higher: Medallia Zingle or Viber?

Zingle’s 107 reviews in the last six months reveal an overall rating of 4.68/5, with a 95% likelihood to recommend. Hotels in the resort segment, independent properties, and brand hotels rate it highly, with scores frequently above 4.7/5.

Viber, with no recent hotel reviews, cannot be accurately rated by hoteliers for guest communication. Its lack of hotel-specific feedback diminishes its credibility as a hospitality tool.

Edge: Zingle.

How Much Do Medallia Zingle and Viber Cost?

Zingle does not publicly disclose its pricing but is known to operate on a custom quote basis, often tailored to hotel size and needs. Viber’s pricing is also not publicly available and appears to be free for basic personal use, with business features requiring specific arrangements.

Given the lack of transparent pricing, consider Zingle’s value proposition in automating guest communication and reducing workload, which can justify the investment. Viber’s free model may not deliver the hotel-specific features you need.

What Type of Hotel Should Use Medallia Zingle?

• Hotels that want to automate guest communication and improve operational efficiency.
• Properties aiming for contactless check-in, check-out, and service requests.
• Resorts and hotels with high guest engagement needs.
• Teams seeking integration with PMS and other hotel systems.
• Hotels that value detailed analytics and guest history for personalized service.

Not ideal if:

• Your hotel relies solely on basic messaging without needing automation.
• You prefer a free, off-the-shelf app for internal team messaging only.
• You have no plans to integrate with other hotel systems.

What Type of Hotel Should Use Viber?

• Hotels that want a simple, reliable messaging platform for internal or external communication.
• Properties with minimal automation needs.
• Small hotels or boutique properties with limited budgets.
• Hotels where internal team communication is more critical than guest messaging.

Not ideal if:

• You require hotel-specific features like automation, guest profiles, or integrations.
• Your focus is on contactless or AI-driven guest engagement.
• You need a dedicated guest messaging platform that connects with PMS systems.

Medallia Zingle vs Viber: The Bottom Line for Hotels

Medallia Zingle is a hotel-centric guest messaging platform designed to increase guest satisfaction, streamline operations, and support contactless services. Its extensive features, integrations, and proven hotel-specific reviews position it as the more effective solution for hotel guest communication.

Choose Zingle if your priorities include automation, integrations, and detailed guest engagement tools. It’s especially advantageous for resorts, branded hotels, and properties seeking to enhance operational efficiency through technology.

Viber, while a robust messaging app, lacks hotel-specific features and integrations, making it suitable only for basic internal or external communication needs outside the hotel environment. It’s best suited for properties with minimal automation requirements or for internal team messaging.

In conclusion, Zingle’s proven track record, comprehensive feature set, and hotel-specific focus make it the clear choice. Viber might serve in a pinch but does not match the depth and reliability required for guest engagement at a professional hotel.