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The results:
When we recently implemented Rate Insight and Market Insight, we immediately began reaping the rewards in terms of increased ADR, overall revenue and saved time. In that way, the solution pays for itself.
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As soon as the tools were up and running, we were able to access relevant market and competitor data in real time. The platform reveals our compset’s rates, how we compare, and how demand is shaping up in the market in just a few clicks. Instead of basing pricing decisions on an incomplete or outdated snapshot, we can now leverage broad sets of live data. That allows us to make well-informed decisions faster which is crucial in today’s highly volatile markets.
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Thanks to Rate and Market Insight, I spend a lot less time manually gathering and going through market and competitor data. The BI tools give me an overview of all the information I need in a single spot. With these powerful insights, I can easily find and take advantage of revenue opportunities as soon as they arise.
Since this process is much more efficient now, I can review the data and update the rates at all three properties in one day. As a result, I’m confident that the prices at all our hotels continuously reflect the latest market shifts.
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Another positive impact of this increased efficiency is that I now have more time for other tasks, including my role as environmental manager.