Why it matters:
In a competitive market like Miami Beach, optimizing distribution strategy and reducing OTA dependency is essential for profitability. These two hotels show how a streamlined, integrated approach to digital sales (not just tools, but unified execution) can lead to measurable growth in both revenue and operational efficiency. For hoteliers navigating fragmentation and rising costs, this is a clear example of how investing in the right tech stack pays off.
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Paraty Tech replaced multiple vendors with a single provider for both hotels, handling their website, booking engine, revenue recovery, loyalty program, digital marketing, and voice channel sales. Both hotels switched from using disconnected systems to a centralized setup, improving execution and lowering costs. Paraty Tech designed new websites focused on usability and conversions, upgraded the booking process, implemented tools to recover abandoned bookings, and launched a loyalty program and call center support. This setup allowed the hotels to increase their share of direct bookings significantly in Q1 2025 compared to the previous year, without needing to increase their reliance on third-party channels.