Why it matters:
Optimizing hotel pricing in dynamic tourism markets is essential, especially for remote management. By automating pricing with RoomPriceGenie, hotels can ensure rates align with real-time demand, reducing manual work and capturing more revenue opportunities.
-
Located in Central Washington, Selkirk Motel and Cashmere Inn attract a steady flow of tourists drawn to the small-town charm and mid-century design. Before RoomPriceGenie, Lucas manually adjusted room rates based on his perception of future demand—a method that often led to missed revenue. High-demand weekends were sometimes fully booked months in advance at low rates, while off-peak periods saw vacant rooms due to prices being set too high. Seeking to regain control over pricing after disappointing financial results, Lucas found RoomPriceGenie to be the ideal solution for automating rate adjustments and avoiding pricing inefficiencies.