Case Study

Ballyfin sees 18% growth in direct bookings thanks to powerful website

Charlotte Seaton

Cendyn · סֶפּטֶמבֶּר 16, 2026

Discover how Ballyfin achieved an 18% increase in direct booking volume, a 13.5% growth in conversion rate, and a 26% increase in mobile-generated revenue by partnering with Cendyn on a bespoke new website. By combining fluid navigation, clearer activity promotion, and hands-on CMS training for the hotel's team, Ballyfin modernized its digital presence and strengthened its direct booking performance while maintaining full control over its own content.

Why it matters: This case study showcases Ballyfin, who achieved an 18% increase in direct booking volume and a 26% increase in mobile-generated revenue by partnering with Cendyn on a bespoke new website. Through fluid navigation, clearer promotion of the hotel's activities, and hands-on CMS training for its team, Ballyfin modernized its digital presence while retaining full control over its own content. Hoteliers looking to modernize an aging website without losing ownership of day-to-day content management can learn from this example to strengthen direct bookings and mobile performance with a dependable technology partner like Cendyn.

Cendyn Web provides a fast, secure, and adaptive website platform that gives hotels full control over their own content. It combines fluid, conversion-focused navigation with bespoke design and hands-on CMS training to help hotels increase direct bookings without relying on external agency support.

Top 3 Core Objectives: Ballyfin aimed to modernize its digital presence by launching a website that reflects the hotel's standard of service, delivering a fast, secure, and adaptive user experience, and providing clearer visibility into its activities — all while enabling the team to manage content independently and increase direct bookings.

Create detailed website: provide more clarity on the activities offered by the hotel.
Increase direct bookings: Increase direct bookings generated online.
Optimize user experience: Create an adaptive, fast, secure website to create an optimal user experience.

"Cendyn is a dynamic, responsive, and committed team. Throughout the project, they knew how to adapt and could offer us a website in the image of our establishment that meets our needs. Thanks to our new website and Cendyn's advice in digital distribution, we reached our objectives and increased our direct bookings"

Peter White

General Manager

👍 General Manager Peter White said that Peter White credits Cendyn's responsive, adaptive team and digital distribution guidance for a website that met Ballyfin's objectives and increased direct bookings.:

"Cendyn is a dynamic, responsive, and committed team. Throughout the project, they knew how to adapt and could offer us a website in the image of our establishment that meets our needs. Thanks to our new website and Cendyn's advice in digital distribution, we reached our objectives and increased our direct bookings"

⚖️ The selection process: During their research process, Peter White evaluated Cendyn's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cendyn was the best fit solution:

General Manager Peter White said, about their decision: "Due to the team and the advice provided about digital distribution."

📈 The results: Cendyn Web provided a bespoke website design, fluid conversion-focused navigation, and hands-on CMS training for the hotel's team. As a result, Ballyfin achieved an 18% increase in direct booking volume, a 13.5% growth in conversion rate, and a 26% increase in mobile-generated revenue, while gaining full control over managing its own content.