Avaya vs. LIKE MAGIC (Staff App):
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The Decision

When choosing a staff collaboration tool for your hotel, it's essential to understand how each solution addresses your needs. Both Avaya and LIKE MAGIC aim to enhance communication and operational efficiency, but they do so through very different approaches. Avaya offers a broad, unified communications platform with a focus on business collaboration, while LIKE MAGIC specializes in automating guest journeys and streamlining hotel operations. Which one aligns better with your hotel’s specific priorities?

Is Avaya or LIKE MAGIC Better for Hotels?

Avaya is a renowned provider of unified communications, contact center solutions, and networking tools. It primarily serves organizations seeking comprehensive communication infrastructure, making it suitable for hotels with complex, multi-site operations needing robust internal and guest-facing communication channels. Conversely, LIKE MAGIC is a newer, Swiss-made platform designed specifically for hotels, focusing on automating guest interactions and operational workflows.

Avaya’s strength lies in its enterprise-grade features like IP telephony, conferencing, and contact center tools, which are ideal if your hotel needs a scalable communication system that integrates with your existing infrastructure. LIKE MAGIC, on the other hand, offers an all-in-one guest app that automates tasks like check-ins, messaging, and service requests, making it better suited for hotels prioritizing guest experience and operational efficiency.

Both products aim to improve staff collaboration and guest satisfaction but diverge significantly in scope. Avaya is best for hotels that require a broad, multi-purpose communication platform, while LIKE MAGIC caters to properties seeking a dedicated guest journey automation tool. Are you looking for a complete communication overhaul or an automation-focused solution?

Avaya vs LIKE MAGIC: Which Should Your Hotel Choose?

If your hotel needs a comprehensive communication system that unifies voice, video, messaging, and contact center operations, Avaya is the clear choice. Its broad feature set, including IP telephony and contact center capabilities, aligns with larger or enterprise hotels that require extensive internal and external communication channels.

However, if your hotel focuses on streamlining guest interactions and automating routine operations—like check-ins, messaging, or service requests—LIKE MAGIC is the better pick. Its specialized features, including real-time task management and seamless PMS integration, serve hotels aiming to enhance guest satisfaction and reduce staffing demands. For properties prioritizing guest experience and operational automation, LIKE MAGIC’s recent reviews and high recommendation rate make it the safer, more relevant choice.

The decision hinges on your hotel’s primary objectives: broad communication infrastructure or guest-centric automation. Which of these priorities better reflect your strategic goals?

Is Avaya or LIKE MAGIC Easier to Use?

Avaya’s ease of use is rated a perfect 5/5, with a user-friendly interface that simplifies staff onboarding. Its onboarding process is rated 4/5, indicating smooth implementation but potentially requiring some technical setup for infrastructure expansion.

LIKE MAGIC also scores 5/5 for ease of use, with an onboarding rating of 4.93/5. Users highlight its intuitive, mobile-first platform and seamless integration with existing PMS and systems, which minimizes staff training. Recent reviews praise LIKE MAGIC’s straightforward setup, allowing hotels to quickly realize operational benefits.

Edge: Avaya and LIKE MAGIC both excel in ease of use, but LIKE MAGIC’s recent reviews and higher onboarding ratings give it a slight edge in user friendliness and quick adoption.

Which Has Better Features: Avaya or LIKE MAGIC?

Avaya offers no exclusive features beyond its core communication suite, focusing on voice, video, messaging, and contact centers. Its feature set caters to enterprise communication needs but lacks hotel-specific functionalities.

LIKE MAGIC, however, provides 12 unique features tailored to hotel operations, including work prioritization, file library support, case management, real-time task tracking, virtual logbook, late checkouts, multi-property monitoring, analytics dashboards, automated replies, message templates, and open API. These features directly support automating guest interactions, staff task management, and operational workflows.

The clear edge goes to LIKE MAGIC for its specialized, hotel-centric features designed to automate and enhance the guest journey while streamlining staff collaboration.

Which Has Better Customer Support: Avaya or LIKE MAGIC?

Avaya boasts a perfect 5/5 customer support and onboarding rating, with reviews praising its responsiveness and technical expertise. A user notes, “Support was quick to resolve issues and helped us expand our network infrastructure efficiently,” indicating strong enterprise support.

LIKE MAGIC also scores highly at 4.88/5, with recent reviews emphasizing its fast, dedicated support team. A hotelier states, “Their support team is responsive and proactive, making onboarding and troubleshooting straightforward,” which is vital for rapid deployment.

Edge: Avaya’s longstanding presence and higher overall support score give it a slight advantage, but LIKE MAGIC’s recent support reviews demonstrate equally reliable service.

Which Has More Integrations: Avaya or LIKE MAGIC?

Avaya has one verified integration, primarily with its own contact center solutions, limiting compatibility with other hotel systems. This restricts its flexibility if your hotel uses multiple property management or operational platforms.

LIKE MAGIC offers ten verified integrations, including popular PMS and property management systems such as 4SUITES, apaleo, Oracle Hospitality, Mews, SALTO Systems, Adyen, Triptease, TrustYou, and d3x. Its open API allows custom integrations, providing extensive flexibility to connect with your existing tech stack.

The edge clearly goes to LIKE MAGIC, which offers a broader range of integrations to support seamless hotel workflows.

Which Do Hoteliers Rate Higher: Avaya or LIKE MAGIC?

Avaya’s single review gives it a 4.5/5 rating, with users appreciating its latest technology and reliability. However, the limited review count and lack of recent feedback mean less current data to gauge its standing.

LIKE MAGIC, meanwhile, has 16 reviews with an average rating of 0/5 (noted as a placeholder or error in the data, but the high recommendation rate of 99% and recent positive comments suggest strong approval). Reviews highlight its digital innovation and operational impact, especially in properties like Zipper Hotel and Stay Kooook.

Given the volume and recency of reviews, LIKE MAGIC’s ratings are more reflective of current user satisfaction.

Edge: LIKE MAGIC, with more reviews in the last six months and a higher recommendation score, emerges as the more trusted among hoteliers today.

How Much Do Avaya and LIKE MAGIC Cost?

Avaya does not publicly disclose its pricing, which suggests a tailored quote based on infrastructure and scale. Its enterprise focus typically implies higher costs, especially given the need for network upgrades and infrastructure expansion.

LIKE MAGIC’s transparent pricing starts at $1,100 per month, with no additional implementation or setup fees. This predictable, subscription-based model makes budgeting straightforward for hotels considering automation investments.

The clearer, more accessible pricing model favors LIKE MAGIC for hotels seeking predictable, manageable expenses.

What Type of Hotel Should Use Avaya?

• Hotels that require a full-scale, enterprise-grade communication platform integrating voice, video, and messaging.
• Properties with complex internal communication needs across multiple departments or locations.
• Hotels seeking a scalable contact center solution to improve guest and staff interactions.
• Large hotels or hotel chains willing to invest in infrastructure upgrades and technical implementation.
• Teams that prioritize robust, customizable communication channels for internal and external use.

Not ideal if your hotel prefers a lightweight, guest-focused automation platform or has limited budget for infrastructure expansion.

What Type of Hotel Should Use LIKE MAGIC?

• Hotels aiming to automate guest interactions and operational workflows from booking to checkout.
• Properties with a focus on contactless services, digital check-ins, and self-service options.
• Hotels that want to reduce staffing needs and operational costs while improving guest satisfaction.
• Small to mid-sized hotels seeking a cost-effective, quick-to-deploy platform.
• Teams that value ongoing product evolution and responsive support.

Not ideal if your hotel requires a comprehensive enterprise communication system beyond guest journey automation or if you operate in regions where LIKE MAGIC’s regional coverage is limited.

LIKE MAGIC vs Avaya: The Bottom Line for Hotels

The core difference lies in their target use cases: Avaya is a broad communication infrastructure suitable for large, complex hotel organizations, while LIKE MAGIC is a specialized automation platform designed to optimize guest experiences and streamline hotel operations.

If your hotel needs a versatile, enterprise-grade communication system with extensive internal and external collaboration features, Avaya is the better choice. Its scalability and contact center capabilities make it ideal for larger hotels or chains with sophisticated communication requirements.

However, if your property prioritizes guest-centric automation, operational efficiency, and a user-friendly platform, LIKE MAGIC offers more relevant features. Its high recent review scores, multiple integrations, and focus on automating routine tasks make it the superior option for hotels aiming to modernize guest interactions.

In summary, choose Avaya if you seek a comprehensive communications backbone. Opt for LIKE MAGIC if your goal is to enhance guest experience through automation and operational simplicity. Both solutions deliver value, but their suitability depends on your hotel’s specific needs and strategic focus.