Revinate (Marketing) vs. Thynk Hotel CRM:
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The Decision

As a hotelier evaluating CRM and email marketing solutions, your primary goal is to enhance guest engagement, streamline operations, and boost revenue. Both Revinate and Thynk aim to serve these needs but approach them differently. With Revinate's more established presence, especially in the email marketing space, and Thynk's newer, Salesforce-powered platform emphasizing operational integration, your choice depends on your property’s specific priorities. Which platform aligns best with your strategic goals?

Revinate, with its long-standing market presence and extensive review base, offers a mature, feature-rich solution focused on guest data management and targeted marketing. Thynk, although newer and with fewer reviews, provides a highly customizable and scalable platform designed to unify guest data across systems with an eye on operational efficiency. Do you prioritize proven marketing automation or a flexible, integrated guest experience management system?

Is Revinate or Thynk Better for Hotels?

Revinate is a dedicated hotel CRM and email marketing platform with over 149 reviews and a recent review count of zero in the last six months, reflecting its stability and established reputation. Conversely, Thynk has 24 reviews, with 5 recent reviews, indicating a newer but active presence in the market.

Revinate excels in guest segmentation, reputation management, and detailed analytics, making it well-suited for hotels seeking sophisticated marketing tools. Thynk emphasizes seamless system integration, automation, and operational streamlining, appealing to properties looking for a comprehensive platform beyond just marketing.

While Revinate's strength lies in targeted email campaigns and reputation tracking, Thynk's value is in centralizing data and automating workflows. The core difference is that Revinate is better for data-driven marketing, and Thynk for operational integration. Which problem do you want to solve first: guest marketing or operational cohesion?

Revinate vs Thynk: Which Should Your Hotel Choose?

If your hotel needs a proven, mature platform with extensive guest segmentation, reputation management, and email marketing capabilities, go with Revinate. It is ideal for hotels focused on personalized marketing campaigns and direct guest engagement, especially if you want a solution with a broad user base and numerous positive reviews backing its effectiveness.

If your hotel requires a system that combines customer data from multiple sources, automates workflows, and supports multi-property management, Thynk is the better choice. It’s suitable for teams that want a flexible, scalable platform to enhance operational efficiency and data synchronization across systems.

In summary, choose Revinate if your primary goal is advanced guest marketing and reputation tracking. Opt for Thynk if your focus is on operational automation, multi-channel integration, and a more customizable approach. Your property’s strategic priorities should guide this decision.

Is Revinate or Thynk Easier to Use?

Revinate boasts a high ease of use rating at 4.62/5, with many users praising its intuitive interface and straightforward onboarding process. Its reviews highlight that the platform is user-friendly, allowing staff to quickly adapt despite some initial setup complexity.

Thynk scores slightly lower at 4.38/5 but is still praised for its interface’s simplicity and ease of navigation. Users appreciate how quickly new teams can learn the platform, especially with its seamless integration capabilities.

Edge: Revinate. Its larger review base and more recent positive feedback reinforce its reputation for ease of implementation and day-to-day usability.

Which Has Better Features: Revinate or Thynk?

Revinate offers 33 features exclusive to its platform, including A/B Testing, social review tracking, in-app email response, SMS surveys, case management, and detailed segmentation. These specialized features support targeted marketing, reputation management, and guest feedback collection.

Thynk, on the other hand, provides a robust set of capabilities with a focus on operational workflows, automation, and multi-property management. Its core strengths include CRM automation, event management, and extensive integration options, although it lacks the vast feature set that Revinate offers.

Given the depth of features, Revinate’s specialized marketing tools give it an edge for hotels prioritizing guest engagement. If operational automation is your priority, Thynk’s core capabilities might better serve your needs.

Edge: Revinate. Its broader suite of dedicated marketing and guest feedback features offers more refined tools for direct engagement and reputation management.

Which Has Better Customer Support: Revinate or Thynk?

Revinate is rated at 4.6/5 for customer support, with many users praising its knowledgeable team and ongoing support. Review quotes mention the responsiveness and support during implementation as significant positives, although some note that additional training could be helpful.

Thynk's support rating stands at 4.25/5, with users appreciating its responsiveness but noting room for improvement in proactive consulting and detailed onboarding. The smaller user base means support may be less extensive but still generally positive.

Edge: Revinate. Its larger review count and recent feedback indicate a more established support system, making it the safer choice for hotels needing reliable assistance during onboarding and beyond.

Which Has More Integrations: Revinate or Thynk?

Revinate offers 98 verified partners, including PMS, CRM, digital marketing, and reputation systems, making it highly adaptable to various hotel tech stacks. Key shared integrations include Stayntouch, Oracle Hospitality, Mews, and Cendyn.

Thynk has 14 verified integrations, primarily focusing on core hospitality services like PMS, POS, and event management platforms, with notable partners like Stripe and Get Into More. While fewer in number, these integrations are targeted and support operational workflows.

Given its extensive partner network, Revinate provides broader flexibility for hotels with complex systems. Thynk’s integrations are more streamlined but might require additional custom development for specific needs.

Edge: Revinate. Its significantly larger and more diverse integration ecosystem supports a wider range of hotel systems and future scalability.

Which Do Hoteliers Rate Higher: Revinate or Thynk?

Revinate’s overall rating is 4.67/5, based on 149 reviews, with recent reviews emphasizing its usability, support, and marketing capabilities. Independent hotels and boutique properties especially highlight its positive impact on guest engagement.

Thynk’s rating is 81.3/100 (or 0/5 in some individual reviews), with fewer reviews and less recent feedback. The reviews are more mixed, often praising its integration and customization but noting some performance and automation limitations.

Considering the volume and recency of reviews, Revinate clearly maintains higher ratings among hoteliers. If your hotel values proven satisfaction, Revinate’s stronger reputation should guide your choice.

Edge: Revinate. Its higher review count and more recent, positive feedback make it the preferred option among hoteliers.

How Much Do Revinate and Thynk Cost?

Revinate’s base price is $600/month, with no freemium options or trial information publicly available. Its pricing reflects its enterprise-level features and extensive support.

Thynk’s base price is slightly lower at $500/month, with similar no-trial and no-free-tier policies. Both platforms are billed monthly without additional implementation fees, making them comparable in cost.

While pricing is close, Revinate’s higher feature set and reputation support its premium positioning. For smaller hotels with tighter budgets, Thynk offers a slightly more affordable entry point.

What Type of Hotel Should Use Revinate?

Hotels that benefit most from Revinate are:

• Hotels prioritizing guest marketing and personalized communication.
• Properties that actively manage online reputation and reviews.
• Hotels with a focus on data-driven marketing strategies.
• Boutique, resort, or independent hotels aiming to increase direct bookings.
• Teams seeking extensive segmentation and campaign analytics.

Not ideal if your hotel:

• Has minimal marketing needs.
• Prefers a lightweight, simpler CRM.
• Operates with limited staff or resources for platform management.

What Type of Hotel Should Use Thynk?

Thynk is suited for:

• Hotels with multiple properties requiring centralized management.
• Teams seeking automation of workflows and operational processes.
• Hotels that want seamless system integration without extensive customization.
• Large hotels and chains aiming for scalable guest data management.
• Hotels looking for flexibility in multi-currency and multi-PMS environments.

Not ideal if your hotel:

• Primarily needs straightforward email marketing.
• Prefers dedicated reputation management tools.
• Operates with a smaller, less complex tech stack.

The Bottom Line for Hoteliers

Revinate offers a well-established, feature-rich platform focusing on guest marketing, reputation, and detailed analytics. Its extensive reviews and recent positive feedback make it the clear market leader in this space, especially for hotels aiming to optimize guest engagement and direct revenue.

Thynk provides a flexible, integrated platform emphasizing operational automation and multi-property management, ideal for hotels seeking to streamline workflows and unify guest data across systems. Its recent reviews highlight strong integration capabilities but with a smaller user base.

If your priority is proven marketing and reputation management backed by a large review corpus, choose Revinate. For hotels aiming for operational integration and automation, particularly across multiple properties, Thynk is the better fit.

Overall, for most hoteliers, Revinate’s larger review volume, recent favorable feedback, and comprehensive feature set position it as the stronger choice. However, your specific property needs should ultimately guide your decision.