How Revinate Empowered The Redwood Riverwalk, a Boutique Motel to Generate 5x ROI with their Monthly Newsletters Alone

MARKETING

The Redwood is a boutique motel located on California’s Redwood Coast. The motel is typical of its era; thin walled, highway ensconced, but the owners have taken this property and given it life, making it a repeat destination thanks to great guest service, amenities, a focus on local adventures and investing in nurture campaigns that build guest relationships between stays. While The Redwood team has only recently begun building out digital campaigns, their initial foray into nurturing their guest database has proven successful, driving 5X ROI on Revinate from monthly newsletters alone.

Why it matters: Nurturing guests via a monthly newsletter, let alone the occasional email campaign, isn’t always the focus for roadside motels and Jeff Durham, the owner, wasn’t immediately convinced; “I didn’t even think we needed a newsletter. Most of our reservations come on the same day. I didn’t think we would have lots of repeat guests since I assumed most people were just passing through.”

What Jeff did know was that he wanted to shift away from OTAs, which were driving a significant portion of the motel’s revenue. He hired a marketing coordinator, Danielle Krey, and her first suggestion was to begin nurturing past guests via email. Little did they know that something as simple as this would drive such meaningful revenue results for the hotel and ultimately transform their approach to guest loyalty.

Top 3 Core Objectives: Increase direct bookings

Increase campaign performance: By testing different offers to different segments of guests at different times with different content, they are able to continually refine and improve their messaging.

"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we might need to do more thinking. It’s so encouraging to know that we’re on the right path."

Jeff Durham

Owner

Innovators Mentioned

The Redwood Riverwalk

Revinate

Jeff Durham

Owner

The Redwood Riverwalk

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👍 Owner Jeff Durham said that Revinate’s dashboard allows the team to see the fruits of their labor in close to real-time:

"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we might need to do more thinking. It’s so encouraging to know that we’re on the right path."

⚖️ The selection process: During their research process, Jeff Durham evaluated Revinate's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Revinate was the best fit solution:

Owner Jeff Durham said, about their decision: "Given how easy Revinate is to use, it’s the easiest 10 minutes of my day that can result in thousands in revenue."

📈 The results: $12k in direct bookings from monthly newsletter alone

5X ROI on Revinate from monthly newsletters alone.

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