MARKETING

How The Slate, a Phuket Pearl Resort, Drove Revenue through Personalization in their Email Marketing

Verified case study Hotel Tech Report has reached out to hoteliers at The Slate to verify this case study.
Travelers looking for the perfect Instagram photo can find it at The Slate, an avant-garde resort on the island of Phuket, located in southern Thailand. The hotel blends rich culture and traditions with bold design and fearless imagination to create a five-star experience unlike any other. The hotel successfully uses email marketing to help them drive revenue. Like all island destinations, Covid-19 had a huge impact on business. With borders closed and tourists forced to stay home, The Slate could only service its Thai clientele. In November of 2021, Thailand opened its borders and other countries began allowing their citizens to travel again. The Slate was prepared. The marketing team closely monitored flight availability and country restrictions and leveraged Revinate Marketing, email marketing software, to target specific travelers, based on their market.
Why it matters: Prior to Revinate Marketing, isolating travelers from certain countries and sending them highly personalized campaigns would’ve been a manual effort that took days to launch. But, with Revinate Marketing, it is a simple exercise.
  • Claude Sauter, General Manager at The Slate says, “Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour.”

Top 3 Core Objectives: Capture direct bookings following Covid-19 shutdown
  • Target specific markets: The Slate created direct-only package for specific markets when restrictions were lifted.

  • Boost direct bookings: The Slate received more than 500 room nights from highly-segmented and market-specific campaign.

  • Improve online reputation: The Slate’s TripAdvisor ranking was 105 out of 1208 hotels in Phuket. Today, it is 56, a 47% improvement.

"“Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour.”"

Claude Sauter

General Manager at The Slate, a Phuket Pearl Resort

Revinate

Deliver personalized campaigns and upsell offers for rooms and amenities through targeted guest segmentation.

Innovators Mentioned

The Slate
Revinate
Claude Sauter
Hotel Tech Report reached out to Claude Sauter who verified this case study.

General Manager at The Slate, a Phuket Pearl Resort

The Slate

👍 General Manager at The Slate, a Phuket Pearl Resort Claude Sauter said that Listen to your market and reach quickly.:
  • "“Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour.”"

⚖️ The selection process: During their research process, Claude Sauter evaluated Revinate's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Revinate was the best fit solution:
  • General Manager at The Slate, a Phuket Pearl Resort Claude Sauter said, about their decision: "“The fact that we have improved so much on TripAdvisor proves that personalized service across the entire guest journey, from our marketing campaigns to our post-stay surveys, makes a difference.”"

📈 The results: This level of personalization has proven to be a big success driver.
  • In October 2021, The Slate’s TripAdvisor ranking was 105 out of 1208 hotels in Phuket. Today, it is 56, a 47% improvement.

  • With a personalized approach to email marketing, the resort is driving profitable direct bookings with each campaign

  • 500 room nights sold when Singapore opened its borders

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

Join 50,237 executives from top brands like Accor, Marriott, Viceroy, Shangri-La, Rosewood, Expedia and AirBnB and get the latest innovations and insights delivered to your inbox once a month.