By showcasing Hotansa’s growth, this story offers a practical roadmap for other hoteliers aiming to elevate their direct sales while maintaining control over their distribution strategies. It provides actionable insights into optimizing distribution mix, leveraging technology, effective cost control and scaling for new markets.

Strengthen Direct Channels: Make their official websites a central pillar of their sales strategy by improving user experience, leveraging Paraty Tech’s booking engine, and integrating advanced tools to boost direct reservations and reduce reliance on intermediaries.

Position Official Websites: Make their direct channel the number one sales source, even surpassing leading OTAs and national channels, solidifying their websites as the go-to destination for bookings in Andorra.

Optimize Their Distribution Mix: Balance their reliance on OTAs by aligning their distribution strategy with a competitive direct channel, reducing dependency on OTAs and, ultimately, increasing revenue and controling costs.