Why it matters:
In a highly seasonal and competitive market, dynamic pricing helps holiday parks like Shelly Beach avoid underpricing, stay competitive, and capture missed revenue opportunities, without adding to the team’s workload.
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Before RoomPriceGenie, Coromandel Shelly Beach relied on a manual 5-BAR rate system that struggled to keep pace with 14 accommodation types. Rates often stayed static during busy periods, leaving rooms unsold or underpriced. As the business grew, the co-owner realised that doing everything himself was holding the park back. Encouraged by the RoomPriceGenie New Zealand team, he trialled the system, and now calls it a game-changer. Today, RoomPriceGenie runs quietly in the background, adjusting rates four times a day and ensuring no revenue opportunities are missed.