How RoomPriceGenie empowers Raincity Property Group to successfully manage properties remotely

REVENUE MANAGEMENT

Lucas and his wife, owners of Selkirk Motel and Cashmere Inn in Washington, have successfully managed their small-town properties from Portugal by implementing RoomPriceGenie, achieving increased revenue and time savings.

Why it matters: Optimizing hotel pricing in dynamic tourism markets is essential, especially for remote management. By automating pricing with RoomPriceGenie, hotels can ensure rates align with real-time demand, reducing manual work and capturing more revenue opportunities.

Located in Central Washington, Selkirk Motel and Cashmere Inn attract a steady flow of tourists drawn to the small-town charm and mid-century design. Before RoomPriceGenie, Lucas manually adjusted room rates based on his perception of future demand—a method that often led to missed revenue. High-demand weekends were sometimes fully booked months in advance at low rates, while off-peak periods saw vacant rooms due to prices being set too high. Seeking to regain control over pricing after disappointing financial results, Lucas found RoomPriceGenie to be the ideal solution for automating rate adjustments and avoiding pricing inefficiencies.

Top 3 Core Objectives: Lucas aimed to improve efficiency, capture missed revenue opportunities, and reduce time spent on manual pricing.

Automate pricing process: Lucas aimed to improve efficiency, capture missed revenue opportunities, and reduce time spent on manual pricing.
Prevent missed revenue opportunities.: Through dynamic pricing, the goal was to capture higher rates during peak periods and avoid underpricing errors.
Streamline remote management: An automated revenue management solution would allow Lucas to manage the properties from Portugal without constant oversight, maintaining operational efficiency from abroad.

Innovators Mentioned

RoomPriceGenie

Lucas Roth

Owner

Raincity Property Group

"I don't miss opportunities where I sell distant weekends at a 50-60% discount because I wasn't aware of an event or someone accidentally had rates really low. This benefits both the bottom line and my peace of mind."

Lucas Roth

Owner

👍 Owner Lucas Roth said that RoomPriceGenie benefits both the bottom line and his peace of mind.:

"I don't miss opportunities where I sell distant weekends at a 50-60% discount because I wasn't aware of an event or someone accidentally had rates really low. This benefits both the bottom line and my peace of mind."

⚖️ The selection process: During their research process, Lucas Roth evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Owner Lucas Roth said, about their decision: "The worst experience before RoomPriceGenie was seeing that the busiest weekend of the whole summer was booked at $99/room, six months ahead of time. The true value of the rooms was around $225/room. So, in one weekend, that was $5,000 of lost revenue. Something like that will motivate you to find a better solution!"

📈 The results: RoomPriceGenie significantly improved revenue and operational efficiency for Lucas and his properties.

RoomPriceGenie eliminated costly errors like booking busy weekends at reduced rates, which once cost the property nearly $5,000 in lost revenue.
Manual pricing adjustments that once took 10 hours a month now require only 15 minutes, freeing Lucas to focus on other aspects of the business.
With automated adjustments that reflect local demand and events, RoomPriceGenie provides Lucas with peace of mind and control over pricing, even from a distance.