Counter vs. Optima PMS:
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The Decision

When choosing a property management system (PMS) for your hotel, you need a solution that simplifies operations, boosts guest satisfaction, and integrates smoothly with your existing systems. Counter by Counter and Optima PMS by Priority Software both aim to streamline hotel management but serve different types of properties and operational needs. Your decision hinges on whether you prioritize user experience and hotel-specific features or comprehensive, global connectivity.

Counter is tailored exclusively for hostels and small accommodations, offering a straightforward, mobile-friendly interface. Conversely, Priority Software’s Optima PMS targets larger resorts and chains with extensive features and integrations. Which system aligns better with your hotel’s size and complexity?

Is Counter or Priority Software Better for Hotels?

Counter by Counter specializes in simplifying hostel and small property management with an intuitive interface designed for ease of use. Its review count of 54 and a 4.73/5 overall rating reflect a strong, recent positive sentiment, especially among hostel operators. In contrast, Priority Software’s Optima PMS has only one review and no recent feedback, limiting its credibility for the hotel sector.

Both products address core PMS needs such as reservations, check-ins, and guest management, but Counter’s simplicity and focus make it a better fit for small properties. Priority Software’s broader feature set and global reach are more suited for large resorts and hotel chains. Are you looking for a straightforward solution or a feature-rich platform for a complex operation?

Counter vs Priority Software: Which Should Your Hotel Choose?

If your hotel is a hostel or small inn, go with Counter because of its ease of use, affordability, and strong support for basic PMS functions. Its interface is mobile-friendly, with a user rating of 4.6/5, and reviews praise its quick onboarding and responsive customer support.

If you operate a resort, boutique hotel, or chain with complex needs—such as revenue management, integrations, or multi-property operations—Priority Software’s Optima PMS is the better choice. It offers 34 unique features, including online check-in, rate management, and third-party integrations, supporting larger, multi-faceted properties.

Your decision should depend on your hotel size, complexity, and operational focus.

Is Counter or Priority Software Easier to Use?

Counter boasts a high ease-of-use rating of 4.6/5 and is praised for its intuitive, mobile-optimized interface. Users report quick onboarding, with a 4.7/5 onboarding rating, and staff find it simple to learn and operate, even remotely.

Priority Software’s platform scores slightly lower at 4/5 for ease of use. Its broader feature set and open architecture may add complexity, but it is designed for scalable, enterprise-level hotel management.

Edge: Counter.

Which Has Better Features: Counter or Priority Software?

Counter provides core features like reservations, check-ins, POS integration, and automated payments. However, it lacks advanced modules such as revenue management, online check-in, or guest communication tools.

Priority Software offers 34 features, including a spa & wellness module, EPoS, revenue management, online check-in/out, guest messaging, and task management—capabilities Counter does not have. Its comprehensive suite supports large-scale operations with automation and detailed reporting.

Edge: Priority Software.

Which Has Better Customer Support: Counter or Priority Software?

Counter is highly rated for support, with a 4.96/5 score and reviews highlighting fast, helpful responses from staff like Evelyn and Max. Customers appreciate the support’s responsiveness, especially during system bugs or onboarding.

Priority Software’s support rating is 4/5, with reviews indicating satisfactory but less detailed feedback. Given the smaller number of reviews and recency, Counter’s support appears more reliable and responsive.

Edge: Counter.

Which Has More Integrations: Counter or Priority Software?

Counter integrates with 7 verified partners, including Stripe and GOKI, facilitating payments and access control. Its channel manager supports connecting with platforms like Airbnb and Booking.com but offers fewer options overall.

Priority Software exceeds with 40 verified partners, including major OTAs like Booking.com, Expedia, and Agoda, plus integrations for revenue management, CRM, and sales. Its open architecture supports extensive third-party connections, ideal for larger properties with complex distribution needs.

Edge: Priority Software.

Which Do Hoteliers Rate Higher: Counter or Priority Software?

Counter’s review score of 4.73/5 is based on 54 recent reviews, predominantly from hostel operators, with a 91% likelihood to recommend. Hoteliers especially praise its ease of use, support, and automation features.

Priority Software’s single review scores 0/5, which is insufficient for a reliable comparison. The limited feedback suggests that Counter has a more established and trusted reputation among hoteliers.

Edge: Counter.

How Much Do Counter and Priority Software Cost?

Counter does not publicly disclose pricing details, but it is known as a free platform for hostel management, making it highly affordable for small properties. Priority Software’s Optima PMS also lacks explicit pricing but is marketed as an enterprise solution, implying higher costs suited for large operations.

Your final costs will depend on your property size and feature needs; however, Counter’s free model offers a clear advantage for small, budget-conscious properties.

What Type of Hotel Should Use Counter?

• Hotels that operate on tight budgets and need a simple, mobile-friendly PMS.
• Hostels, boutique accommodations, or small inns focusing on day-to-day operational efficiency.
• Teams seeking quick onboarding and responsive support.
• Properties that prioritize automation, POS integration, and guest check-in/out.
• Not ideal if your hotel needs advanced revenue management or extensive reporting.

Counter is excellent for small properties that want an easy-to-use system without complexity.

What Type of Hotel Should Use Priority Software?

• Resorts, large hotels, or chains requiring extensive automation and integrations.
• Hotels aiming for global distribution, with listing on 20+ OTAs.
• Properties needing advanced modules like revenue management, online check-in, and guest messaging.
• Teams that value detailed reporting and operational scalability.
• Not ideal if you seek a lightweight or budget-friendly PMS for a small property.

Priority Software suits larger, complex operations that need comprehensive control and automation.

The Bottom Line for Hotels: Counter or Priority Software?

Counter by Counter is a simple, hostelry-focused PMS lauded for its user experience, affordability, and support. Its review count and recent feedback position it as a trusted choice for small properties and hostels.

Priority Software’s Optima PMS offers a broad suite of features, extensive integrations, and scalability ideal for resorts and hotel groups. However, with limited recent reviews, its value for smaller hotels remains unproven.

If you operate a small property or hostel, Counter is the recommended choice. For larger, more complex hotels or chains, Priority Software’s platform is the more capable option—assuming your budget aligns with its enterprise focus.