Revenue Management: A Hotelier’s Guide to an Effective Pricing Strategy

ملخص

Let’s discuss three categories of revenue management: Variable Pricing, Dynamic Pricing, and Yield Management. By carefully applying the principles and methods described in this White Paper, you will be better equipped to form an effective pricing strategy for your hotel and maximize profitability.

ما ستتعلمه

• Introduction to Revenue Management
• Variable Pricing: Not All Rooms Are Created Equal
• Dynamic Pricing: Hitting 100%
• Occupancy Too Soon?
• Occupancy-Based Yield Management
• Save Time and Increase Revenue
• Revenue Management in Action
• Don’t Forget the Human Element
• Conclusion: Experiment, Measure Your Results