The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.

MARKETING

Luxury residence group targets paid advertising to boost presence and increase revenue. Cheval Collection is an award-winning hospitality group with thirteen luxury all-apartment locations in London, Edinburgh and Dubai, guaranteeing a warm welcome and an unforgettable living experience. Guests benefit from experiencing historic and intriguing cities from the comfort of spacious apartments and penthouses with the benefit of modern comforts and dedicated living spaces reserved primarily for luxury residences. As a leading luxury accommodation provider, the team at Cheval Collection understands the meaning of excellent hospitality, and aim to deliver nothing but the best to their guests.

Why it matters: The team at the Cheval Collection are no strangers to digital advertising and have been advertising online with SHR Group since 2015. Despite their continuing digital success and growth online, digital advertising has become more and more competitive against 3rd party channels and similar providers which means digital strategies need to adapt to ever changing environments.

Partnering with SHR Group presented Cheval Collection with a new focus, and ability to open up new target markets through the use of paid advertising, website design and digital marketing. Following the continuation of highly targeted, successful paid advertising campaigns, designed to attract new audiences to their brand, we launched a brand new website in early 2023, achieving a new, more customer-focused online experience. Building back up those key target markets for the Collection which they would have seen pre-pandemic and chasing more international business via display and search. Investing more in Microsoft ads when the channel started to produce again post pandemic, focusing on the key markets for the Collection.

Top 3 Core Objectives: Digital strategies need to adapt to ever changing environments.

Develop a new website: Develop a new website to achieve a new, more customer-focused online experience.
More direct bookings: Develop a strategy to drive more bookings to the direct website with the help of digital advertising.

"The insights the SHR Group team bring to our digital marketing strategy are crucial to our combined success."

Robert Speirs

Marketing Manager

Innovators Mentioned

SHR Group

Robert Speirs

Marketing Manager

Cheval Collection

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👍 Marketing Manager Robert Speirs said that Digital marketing strategy:

"The insights the SHR Group team bring to our digital marketing strategy are crucial to our combined success."

⚖️ The selection process: During their research process, Robert Speirs evaluated SHR Group's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SHR Group was the best fit solution:

Marketing Manager Robert Speirs said, about their decision: "Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship."

📈 The results: In 2020, Cheval expanded their portfolio with the addition of three stunning properties located in Edinburgh and in April 2023, The Cheval Collection are proud to announce the opening of the Cheval Maison, The Palm Dubai.

2022 versus 2019 the Collection’s London properties saw an increase of 82% in overall revenue.
Google Ads saw an increase of 99% with an ROI of 66:1 in 2022 / Microsoft advertising in 2022 had a ROI 80:1 / Google Display & YouTube in 2022 = 9.9M impressions.
Google Search accounted for 39% of the revenue in 2022 / Paid campaigns accounted for 29% of all traffic to the website.

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