Aligned Corporate Residences runs four locations seamlessly with SiteMinder.

MARKETING

Aligned Corporate Residences offers a unique blend of style and comfort with four distinct Australian locations: Kewa and Williamstown in Victoria, and Mackay and Townsville in North Queensland. Offering tailored accommodation and personalised service designed to meet the unique needs of various visitors, each residence provides a seamless, personalised living experience, ensuring comfort and convenience. The brand’s commitment to exceptional service is reflected in pet-friendly and NDIS-accredited facilities, offering residents the flexibility and support they need. Aligned Corporate Residences is also deeply embedded in the community, hosting monthly events to foster connections among residents and collaborating with the local communities. We spoke to Toni Veljanovski, Head of Global Relationships, about what makes the group special and how SiteMinder has successfully supported its operations.

Why it matters: "What sets Aligned Corporate Residences apart and makes us the preferred choice is our unwavering commitment to providing a personalised and comfortable living experience, tailored to the unique needs of our residents,” she says.

Aligned Corporate Residences was looking for a platform to manage distribution, revenue management, improve their online visibility and use analytics to make informed decisions.

Top 3 Core Objectives: Aligned Corporate Residences aims to keep operations running efficiently and profitably.

Maximise bookings and revenue: SiteMinder allows ACR to connect to various distribution channels and makes the connection easy, especially for large properties.
Boost direct bookings: Easy access to metasearch engines such as Google, Trivago, and Tripadvisor thanks to Demand Plus.
Capture high-value reservations: Connect to the industry’s biggest and best global distribution systems via SiteMinder GDS.

SiteMinder

SiteMinder Demand Plus makes driving more direct bookings effortless by managing your listings on leading metasearch sites like Google Hotel Ads, Trivago and Tripadvisor.

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Innovators Mentioned

Aligned Corporate Residences

SiteMinder

Toni Veljanovski

Head of Global Relationships

Aligned Corporate Residences

"As a new accommodation provider, Demand Plus really helped us grow brand awareness, Its increased our visibility and enhanced our revenue and rate management."

Toni Veljanovski

Head of Global Relationships

👍 Head of Global Relationships Toni Veljanovski said that Overall, SiteMinder’s platform has been able to streamline the operations of all properties under Aligned Corporate Residences, boosting bookings and revenue in the process:

"As a new accommodation provider, Demand Plus really helped us grow brand awareness, Its increased our visibility and enhanced our revenue and rate management."

⚖️ The selection process: During their research process, Toni Veljanovski evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Head of Global Relationships Toni Veljanovski said, about their decision: "all the valuable insights we have gathered from SiteMinder have been crucial in refining our strategies and driving growth. The notable increase in visibility and revenue underscores the key benefits we've gained from using SiteMinder's solutions."

📈 The results: Overall, SiteMinder’s platform has been able to streamline the operations of all properties under Aligned Corporate Residences, boosting bookings and revenue in the process. With a user-friendly interface and one platform to manage everything, any property can maximise their success.

The improved booking performance allowed Aligned Corporate Residencies to enhance their revenue and manage rate distribution effectively.
SiteMinder GDS has been instrumental in building our corporate and government portfolio by promoting our accommodations to new businesses and clients and increasing revenue. The efficient management of content and rate distributions by the GDS technical team has significantly enhanced our visibility and booking potential.
Insights, particularly the competitor rate reports, has been invaluable in shaping our pricing strategy and allowing us to make informed decisions to enhance our revenue management and understand the market conditions.

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