How 4R Hotels achieved a 17x ROI through direct bookings with Asksuite

OPERATIONS

How 4R Hotels achieved a 17x ROI through direct bookings with Asksuite

4R Hotels enhanced direct bookings by integrating Asksuite’s AI-powered Reservation Agent, streamlining traveler communication, and automating common inquiries. This technology resulted in impressive returns within months.

Why it matters: Spain’s thriving tourism industry demands innovative solutions to remain competitive. 4R Hotels leveraged Asksuite’s AI to automate FAQs, manage inquiries 24/7, and boost direct reservations without overburdening the team.

Asksuite’s AI Reservation Agent was integrated with 4R Hotels’ PMS to instantly answer common questions (availability, check-in, etc.). The AI-powered solution ensured around-the-clock responses and generated over $53,000 in new group leads, freeing staff to focus on guest experience.

Top 3 Core Objectives: Streamline customer inquiries and increase direct bookings using an AI-powered solution.

Optimize FAQs: Provide instant answers to frequent questions (availability, check-in details, etc) across eight properties.
Boost direct bookings: Use AI to convert more inquiries into direct reservations without additional workload on staff.

Innovators Mentioned

4R Hotels

Asksuite

Albert Genovès

Head of communication and marketing

4R Hotels

"Implementing the chatbot on our website has significantly reduced the volume of frequent inquiries from direct clients, streamlining our customer service. Additionally, it has enabled seamless reservations directly through the chatbot, enhancing the overall booking experience."

Albert Genovès

Head of communication and marketing

👍 Head of communication and marketing Albert Genovès said that 4R Hotels increased direct booking revenue with Asksuite technology:

"Implementing the chatbot on our website has significantly reduced the volume of frequent inquiries from direct clients, streamlining our customer service. Additionally, it has enabled seamless reservations directly through the chatbot, enhancing the overall booking experience."

⚖️ The selection process: During their research process, Albert Genovès evaluated Asksuite's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Asksuite was the best fit solution:

Head of communication and marketing Albert Genovès said, about their decision: "With Asksuite, we’re now able to respond to customers in a much faster and more efficient way."

📈 The results: Asksuite’s AI solution reduced manual interactions by 95%, achieved a 17x ROI, and converted 54.6% of interactions outside business hours.

4R Hotels saw 17x ROI through direct bookings in just 7 months.
54.6% of customer interactions happened outside business hours, all managed by AI.
Only 4.2% of inquiries required human intervention.