Why it matters:
Integrating Cloudbeds' unified platform that combines tools to compete effectively online, optimize operations, and meet the high expectations of the modern guest, Roadside Hospitality improved operations across their portfolio, increased ADR and the ROI of their marketing spend.
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Roadside Hospitality implemented Cloudbeds across its properties, noting its intuitive interface and ease of training new staff. This integration led to substantial increases in their ADR, largely due to optimized room types across booking engines and channel managers. They use various Cloudbeds tools, including payments, booking engine, channel manager, and pricing intelligence engine (PIE). Additionally, Cloudbeds Amplify digital marketing service has become highly valuable, helping shift their distribution mix towards more direct bookings. The report builder feature has been particularly beneficial in growing their business, allowing them to act on data insights effectively.