Ash Hotels standardizes a growing portfolio and targets $15K in OTA savings with Mews

OPERATIONS

Ash Hotels, a design-led group of restored historic hotels, runs its growing portfolio on Mews. It has five hotels live, direct OTA connections in place and an estimated $15K in annual OTA fee savings.

Why it matters: Rising distribution costs erode profitability as a hotel group grows, and managing hotels across different setups makes consistency harder. Ash Hotels used Mews as its PMS foundation, pairing direct OTA connectivity with the Mews Booking Engine and a multiproperty setup. This reduced its reliance on intermediaries and gave it a repeatable model for opening new hotels without flattening what makes each one distinct.

Mews PMS, Booking Engine and multiproperty tools let Ash Hotels manage users, rate structures and central administration across its portfolio. Mews Payments automates payment and settlement, and online and mobile check-in with upsells supports the guest journey.

Top 3 Core Objectives: Ash Hotels set out to cut distribution costs, standardize operations across a growing portfolio and simplify finance workflows, while keeping each hotel distinct.

Lower distribution costs: Stop forfeiting revenue to commission payouts and take ownership of direct channels.
Standardize portfolio operations: Maintain consistency across hotels with different setups as new properties open.
Simplify finance workflows: Move away from manually posting 57 journal entries, a workaround for limits in the existing Sage integration.

Innovators Mentioned

Mews

Corey Polyoka

President

Ash Hotels

"You don’t build a highly curated hotel brand just to hand a massive cut of your revenue to third-party channels. Mews fundamentally shifted our unit economics and put the control back where it belongs."

Corey Polyoka

President

👍 President Corey Polyoka said that Corey Polyoka says Mews shifted Ash Hotels’ unit economics by returning control of distribution to the group.:

"You don’t build a highly curated hotel brand just to hand a massive cut of your revenue to third-party channels. Mews fundamentally shifted our unit economics and put the control back where it belongs."

⚖️ The selection process: During their research process, Corey Polyoka evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

President Corey Polyoka said, about their decision: "You don’t build a highly curated hotel brand just to hand a massive cut of your revenue to third-party channels. Mews fundamentally shifted our unit economics and put the control back where it belongs."

📈 The results: Ash Hotels has five hotels live on Mews with direct OTA connections in place. It reports an estimated $15K in annual OTA savings and less manual finance work.