Eco Tree Hotel achieves 98% direct revenue growth with help from SiteMinder’s platform

OPERATIONS

Eco Tree Hotel operates two boutique properties in Hong Kong; Sheung Wan and Causeway Bay. Both are defined by a non-negotiable commitment to outstanding guest services, which is why the brand is in the process of upgrading from three to four stars. This means optimising systems, operating standards, and distribution to ensure guest experience is as frictionless as possible. “A great guest experience means creating something unforgettable enough that a guest wants to come back,” says Yu Siow, Chief Operating Officer of Eco Tree Hotel. The team follows through on this by actively tracking guest feedback and treating housekeeping like a metric that needs to be maximised. Where typical guests are leisure travellers, including families and couples, this dedication is essential.

Why it matters: The team had a crucial roadblock to overcome in the process of upscaling the business.

With two properties to manage, and no single source of truth or reliable automation, nothing about the operations was smooth.

Top 3 Core Objectives: Eco Tree looks for a perfectly designed platform to handle the complexity its facing.

All-in-one unified platform: Simplifies hotel distribution and data management by organising everything in one reliable platform.
Smooth PMS/OTA's integration: Confidently expand into more channels to unlock a bigger international market.
Expand direct booking opportunities: To be available on metasearch sites such as Google Hotel Ads.

Innovators Mentioned

Eco Tree Hotel

SiteMinder

Yu Siow

Chief Operating Officer

Eco Tree Hotel

"SiteMinder simplifies hotel distribution and data management by organising everything in one reliable platform and turning it into actionable insights."

Yu Siow

Chief Operating Officer

👍 Chief Operating Officer Yu Siow said that SiteMinder not only simplified the business but also amplified Eco Tree Hotel’s ability to maximise bookings, revenue, and efficiency.:

"SiteMinder simplifies hotel distribution and data management by organising everything in one reliable platform and turning it into actionable insights."

⚖️ The selection process: During their research process, Yu Siow evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Chief Operating Officer Yu Siow said, about their decision: "Before Demand Plus, establishing a direct connection between our booking engine and metasearch platforms was completely out of reach."

📈 The results: Overall booking growth since subscribing to SiteMinder’s software sits between 10-50%, with Yu crediting a lot of this to improved operations. The team gets more done in less time, there are less errors, and they are able to drive more demand via their direct channel. This efficiency and control are exactly what allows the brand the freedom to prioritise enhanced guest experiences and a higher quality of service.

Direct revenue up to 98.98% year-on-year across two Hong Kong properties.
Pre-stay check-in emails achieving a 54.7% click rate.
Two boutique hotels, Hong Kong (Sheung Wan and Causeway Bay), upgrading from three to four stars.