Why it matters:
As the hospitality industry faces rising labor costs and an increasing demand for automation, hotel groups like JustStay must find ways to maintain profitability with lean teams. This case study highlights how data-driven revenue management enables independent and fast-growing hotel brands to stay competitive, optimize pricing in real time, and scale efficiently without sacrificing control or guest experience.
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Atomize is a revenue management system that automatically adjusts room prices based on real-time market data, demand, and occupancy. It removes the need for manual rate updates by analyzing data continuously and setting the most competitive prices across all channels.
Atomize runs in the cloud and connects directly to JustStay’s property management system. It tracks booking patterns, competitor rates, and local demand to update room prices automatically several times a day. This allows JustStay’s team to keep pricing accurate across all properties and distribution channels without having to log in and make manual changes.