The team also experienced challenges with manual forecasting, which relied solely on business on the books and last year's performance. This approach didn’t give them a full picture of market changes, leading to inaccurate rate recommendations and lost revenue. It was clear they needed a more agile, data-driven solution.

Increase revPAR: The team wanted to adjust their pricing in real time in response to sudden shifts in demand, like major events and exhibitions.

Improve ADR: Jannah aimed to improve their forecast accuracy to take the guesswork out of building budgets and to create effective strategies to tackle the five core seasons in the Middle East.

Streamline processes: The team sought access to live reports that were suitable for owners and executive-level team members, without needing to manipulate data externally.