Top 3 Core Objectives:
Novotel Bangkok Platinum Pratunam aimed to modernize its revenue strategy by replacing manual processes with real-time data insights and more accurate, dynamic pricing. The goal was to boost efficiency, improve forecast accuracy, and enable faster, data-driven decision-making in a fast-paced, competitive market.
-
Automate Manual Processes:
The team was spending excessive time manipulating data in Excel. They needed a solution to automate routine tasks and free up time for more strategic revenue planning.
-
Access Real-Time Insights:
Operating in Bangkok’s dynamic hospitality market required up-to-date, accurate data. The hotel needed live dashboards and intuitive tools to guide immediate decisions and monitor performance at a granular level.
-
Improve Pricing Accuracy:
The previous system’s pricing recommendations lacked the precision needed to fully optimize rates by room type. A more advanced forecasting engine was essential to ensure every rate decision aligned with market trends and demand shifts.