Why it matters:
Before implementing RevPlan, Oxford Collection lacked a unified system for revenue forecasting. Each hotel’s general manager was responsible for submitting their own forecast, which meant the revenue strategy team had limited visibility into how those numbers were derived. While the forecast accuracy was acceptable from property to property, the absence of a standardized process created a disconnect between property-level insights and corporate oversight.
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This gap made it difficult for the corporate team to review and validate forecasts in a timely manner, leading to delays in expense planning and ultimately affecting the company’s bottom line. The need for greater transparency, consistency, and control in forecasting became a clear catalyst for change.