Before G3 RMS, The Hazelton Hotel’s revenue management approach lacked the sophistication of dynamic discounting. Instead of using demand forecast data to dynamically adjust the level of discounting offered to select segments, the team relied on a static discounting model. This limited their ability to optimize pricing strategies and generate incremental revenue. With a relatively limited inventory of rooms available, Grace Arts, The Hazelton Hotel’s Director of Revenue & Reservations recognized the value of maximizing occupancy through strategic overbooking. Without precise insights, staff faced difficulties in aligning inventory decisions with demand patterns. This lack of detailed data also made it harder to maintain the value of higher room categories as guests weren’t incentivized to choose premium rooms.

Adopt Dynamic Pricing: The hotel wanted to move away from static discounting and instead adjust rates in real time based on demand patterns, improving competitiveness and maximizing revenue potential.

Optimize Overbooking Strategy: Recognizing the value of strategic overbooking, the team needed data insights to confidently manage limited inventory while reducing the risk of operational strain and guest dissatisfaction.

Streamline Data Analysis: Time-consuming manual reporting limited strategic action. With Optix, they aimed to simplify segment-level trend analysis, rate code evaluation, and year-over-year performance comparisons.