شائع في Operations
شائع في Revenue Management
شائع في Marketing
شائع في Guest Experience
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
REVENUE MANAGEMENT
Crafting Luxury: Anantara's Personalisation Journey with Oaky
Anna Liza Feir, Cluster Reservations Manager at Minor Hotels, sheds light on how corporate initiatives to introduce Oaky upselling software have evolved into innovative strategies for boosting ancillary revenue and crafting tailored offers.
Personalised Deal Segmentation: Anantara was looking for a way to offer personalised deals to specific hotel guests. With luxurious villas on-site, they were looking for a solution to offer this delight to certain guests before arrival. With Oaky, they can highlight these types of creative deals. Deep personalisation of deals leads to unforeseen revenue gains.
Guest Experience Enhancement: In response to longer stay durations, the hotels aimed to streamline the guest experience by minimising the need for manual exploration of experiences. The goal was to offer guests a multitude of options to enhance their stay seamlessly before arriving at the property.
Increasing Incremental Revenue: The resorts sought a solution to augment their revenue stream while prioritising a seamless and frictionless process for guests to enhance their overall stay.
Innovators Mentioned
Cluster Reservations Manager
Anantara Hotels, Resorts & Spas
"Oaky's unique user design and intuitive features, like swiping left on pictures, give us a distinct edge. The advantage of providing guests with exclusive discounts before arrival aligns perfectly with our focus on rewarding those who book in advance. This proactive approach to pricing has significantly impacted our revenue, and Oaky's contribution goes beyond just upselling."
Anna Liza Feir
Cluster Reservations Manager
"Oaky's unique user design and intuitive features, like swiping left on pictures, give us a distinct edge. The advantage of providing guests with exclusive discounts before arrival aligns perfectly with our focus on rewarding those who book in advance. This proactive approach to pricing has significantly impacted our revenue, and Oaky's contribution goes beyond just upselling."
Cluster Reservations Manager Anna Liza Feir said, about their decision: "We had our dedicated customer support manager, guiding us every step of the way. Adapting to changes is never seamless, but Oaky's support made the transition smoother. Timely assistance and effective customer service ensured our continued interest and effectiveness in using the platform."
Anantara World Islands has achieved an exceptional average ROI of 52 since the beginning of 2023, while Anantara The Palm has seen an average ROI of 28.
With email open rates soaring to 79% in both resorts, Anantara experienced upsell revenue peaking at AED 55,000 (EUR 13,746) in certain months.
Oaky has not only laid the groundwork for increased collaboration and teamwork, revolving around upselling strategies and maximising ancillary revenue, but has also succeeded in bringing teams closer together.
You may also enjoy
اشترك في نشرتنا الإخبارية الأسبوعية Hotel Tech Insider
انضم إلى 100000 من المسؤولين التنفيذيين من أفضل العلامات التجارية مثل Accor وMarriott وViceroy وShangri-La وRosewood وExpedia وAirBnB واحصل على أحدث الابتكارات والرؤى التي يتم تسليمها إلى صندوق الوارد الخاص بك مرة واحدة في الأسبوع.
