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The results:
After the Oaky rollout and making a shift to automated upselling, Brenda and her team witnessed a tremendously positive impact on hotel operations and revenue. Despite being an all-inclusive resort, Hard Rock Hotel and Casino Punta Cana started effectively capitalising on guests’ desire to get a better room.
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In Q1 2024, the resort’s accepted revenue went up by 56% compared to the same period the previous year
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The average upsell revenue per room per month reached $39.42 in March 2024
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ROI almost doubled over a year - it went up from 66 in March 2023 to 127 in March 2024.