Port Hoteles Increases Direct Booking Revenue by 58% with Paraty Tech

REVENUE MANAGEMENT

Port Hotels partnered with Paraty Tech to centralize its direct channel technology under a single provider. Between January and August 2025, direct booking revenue grew 58% year-over-year, while handled inbound calls tripled.

Why it matters: Over-reliance on intermediaries costs hotels margin. Port Hotels consolidated its booking engine, call center, and digital marketing with Paraty Tech, and the direct channel became its primary revenue source.

Paraty Tech provides Port Hotels with an end-to-end direct sales stack: a conversion-optimized booking engine, a 24/7 call center (Ring2Travel) with quote management (Call Seeker), and a digital marketing agency (Paraty Digital Suite) running campaigns across 9+ platforms. The result: more direct bookings, fewer intermediaries, higher margins.

Top 3 Core Objectives: Port Hotels needed to maximize direct booking revenue, strengthen its voice channel, and reduce dependence on third-party intermediaries, all under a single, integrated technology partner.

Grow direct booking revenue: Increase the volume and profitability of reservations made through the official website, consolidating it as the group's primary revenue source.
Strengthen the voice channel: Improve call handling capacity, service quality, and phone sales conversion, including outside business hours and during demand peaks.
Centralize technology management: Consolidate all direct channel tools (booking engine, call center, digital marketing, and loyalty) under a single provider to improve operational efficiency and strategic alignment.

Innovators Mentioned

Port Hotels

Paraty Tech

Diego Fernández Pérez de Ponga

CEO

Port Hotels

"A strategic partnership driving our digital transformation"

Diego Fernández Pérez de Ponga

CEO

👍 CEO Diego Fernández Pérez de Ponga said that The collaboration with Paraty Tech has been the cornerstone of Port Hotels' shift toward a more efficient, technology-driven direct sales strategy.:

"A strategic partnership driving our digital transformation"

⚖️ The selection process: During their research process, Diego Fernández Pérez de Ponga evaluated Paraty Tech's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Paraty Tech was the best fit solution:

CEO Diego Fernández Pérez de Ponga said, about their decision: "The results reflect the efficiency and profitability of our collaboration"

📈 The results: The partnership delivered measurable growth across all direct channels: direct booking revenue increased 58% year-over-year, inbound call handling tripled, and digital marketing campaigns achieved a 9x ROAS.

Direct booking revenue grew 58% between January and August 2025 compared to the same period in 2024, with the official website consolidating as the group's primary revenue source.
Inbound call volume handled by Ring2Travel increased by 291% over the same period, with phone sales conversion rising from 10.1% to 12%.
Digital marketing campaigns managed by Paraty Digital Suite delivered a 9x ROAS across 9+ platforms, with revenue from paid campaigns more than doubling year-over-year.